SEO for Renovation and Remodeling Companies | SEO Guide

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Many prospective customers now use the internet to locate a home improvement services company that can assist them with their repair, maintenance, and remodeling needs. The home remodeling industry is thriving, as it encompasses a wide range of services ranging from house remodeling and other home enhancements to the sale of building materials, appliances, and decors.

Following that, the advancement of the internet influenced buyer behaviour. More potential clients can now be reached online than ever before. Customers who require these services can locate you no matter where you are.

However, because it is a competitive business, you must gain an advantage online. Ranking high in search engine results pages using SEO for Remodeling is one of the best ways to advance in the market and stand out (SERPs).

 

Benefits of SEO for Remodeling

When your company’s website appears at the top of the search results, you can be confident that more people will discover your services. They can easily access your website and learn more about your home remodeling services, after which they will contact you if they like what they see. It’s also easier for people to recommend your company to friends and family who require your services.

It is critical for your company to stand out online in order to maintain a steady flow of new clients. Here are some of the advantages of SEO for remodeling: 

1. Your website becomes a marketing asset.

Yes, your website can become your most valuable asset as more and more clients begin to find you online quickly and easily. Because your website is available 24 hours a day, seven days a week, you can provide dependable, cost-effective, and excellent customer service.

 

2. Increases your company’s online presence. 

Today’s modern consumer accesses the internet primarily through mobile devices. When you use SEO to boost your website’s ranking, your ROI rises as well. This isn’t surprising given that you’re effectively skipping the line and putting yourself ahead of other competitors vying for your client’s attention.

 

3. Allows you to offer quality content to clients.

SEO necessitates the addition of optimised content to your websites, such as blogs, articles, and even newsletters. This also allows you to connect with and provide valuable information to your clients, which they will appreciate.

 

4. Helps your remodeling business build authority. 

A successful remodeling company embodies positive characteristics such as dependability, efficiency, competency, and friendliness. You can easily demonstrate these qualities to your customers by including customer reviews, recommendations, and testimonies. You can also highlight your previous projects as well as any awards, mentions, or guides to demonstrate your expertise.

 

Tips for Creating an Effective SEO for Remodeling Strategy

If you’re a business owner or the person in charge of marketing for a home renovation company, you’ll need to learn how to get more traffic in order to stay ahead of the competition. Here are some tips to keep in mind when creating your SEO strategy. 

 

1. Determine the keywords that are relevant to your business.

Before you can optimise your site to rank for specific keywords, you must first understand the words and phrases that prospects will use when searching for home remodeling services.

Finding the best keywords that will work for your business is usually the first step in the keyword research process. Then, determine how difficult it will be to rank for them in search engines. By doing so, you’ve already laid a solid foundation for the rest of your strategy. 

 

2. Perform on-page optimisation. 

Following the determination of which keywords to target, the next step is to optimise your pages for a specific one. How are you able to do this? By including the keyword in title tags, meta descriptions, headers, body copy, and so on.

On-page optimisation will assist search engines such as Google in understanding the topic of your website’s pages so that they can rank them appropriately in search results.

 

3. Create blog posts about local topics or issues.

Aside from optimising existing pages on your site, SEO entails creating and generating new pages of original content.

As a home improvement company, you can write helpful blog posts about local topics, such as providing your readers with new remodeling ideas and viable solutions to their problems.

Then, optimise these pages for search engines so that you can rank for keywords other than your services.

 

4. Create high-quality backlinks to your website.

The thing about SEO is that you must choose to use a few high-quality links rather than a large number of low-quality ones. Here are some strategies for link building:

 

5. Create your Google Business Profile. 

Google Business Profile validates your company’s online presence. As a result, prospects will be able to find you more easily. It’s also one of the simplest ways to boost your SEO.

It also displays your company’s location in Google Maps, which improves your local search rankings.

 

Wrapping Up

While it will require some investment, incorporating these tips into your current SEO strategy will significantly improve your SEO. You’ll be glad you put in the effort when your traffic begins to improve. 

 

RELATED: SEO for Busiensses

Understanding how SEO works is difficult. Choosing affordable SEO services for small businesses to work for you is even more difficult, but what takes the cake is discovering later that it was a total failure. It is frequently the case when you are unable to distinguish between a cheap and effective but affordable service.

Many small businesses abandon SEO because it is either too expensive or too time-consuming. It’s a sad SEO story in which they lose whatever budget they had set aside for SEO because they weren’t properly scouted.

Finding affordable SEO services for small businesses isn’t an easy task for sure. With SEO being such a complex field, it’s difficult to know what services you require or whether a company will do a good job.

That is why it is critical to have a basic understanding of what SEO services are important, as well as which practices are beneficial and which are detrimental.

 

What Are Affordable SEO Services for Small Businesses?

A well-planned SEO strategy can be extremely beneficial to small businesses. Did you know that only 36% of SMB owners create an SEO strategy for their business? Given this figure, it is prudent to have one in place so that your company can reach out to potential customers and gain a competitive advantage over your local competition.

The benefit of SEO services for small business owners is that they are reasonably priced. You do not need to spend a lot of money to get the best long-term results. As a result, it benefits small businesses looking for ways to increase traffic to their websites and rank higher in search engines.

Having an effective online presence is critical to business growth in today’s digital marketing world. If you do not invest in the best small business SEO services, you will make slow progress and earn low profits. Would you want something like that? Most emphatically not.

It is best to be aware of the various types of low-cost small business SEO services available to you. And incorporate them into your overall digital marketing strategy.

(RELATED: SEO Guide for Sydney Businesses)

 

Why Invest in SEO for Small Businesses?

If you’re a small business looking for low-cost SEO services, you’re most likely a new entrepreneur. But why do you want to use SEO as a marketing channel?

The main reason why small businesses should consider SEO as a marketing channel is that it can be done with either time or money. That gives you some leeway if you don’t have either one.

While other channels, such as PPC, can provide faster results, SEO is a long-term game with the highest ROI.

The key here is to get started as soon as possible so that you can reap the benefits for as long as possible. Postponing it will only allow your competitors to gain ground, making your job more difficult.

 

Types of Affordable SEO Services for Small Businesses

1. On-Page SEO Services

On-page SEO entails optimizing the content on a company’s website in order to achieve a higher ranking and more traffic. We usually begin with a thorough Site Audit to identify any problem areas on your website. These factors can sometimes be the very things preventing you from ranking well. The meta title, meta description, URL, and images are all part of this.

On-page factors have been confirmed by Google and other search engines to be important ranking factors for their algorithms.

2. Link Building Services

A poor link-building strategy can derail all of your SEO efforts. This is why you must ensure that your link-building practices adhere to Google’s guidelines.

Some small business SEO firms may approach you for a low-cost PBN link building project. Signing up for such low-cost SEO services for your small business can cause long-term damage to your website, as PBNs, Link Farms, and Blog Commenting are outdated strategies.

Google now considers these link-building strategies to be spammy. Engaging in such Blackhat activities may result in the permanent removal of the website from Google search results.

3. Technical SEO Services

Consider the following scenario: your website has high-quality content and backlinks pointing to a page that Google cannot index.

Such incidents are common on small business websites.

You can resolve crawlability and indexability issues with your website by utilizing technical SEO services.

Technical SEO issues can have a significant impact on whether your company’s website ranks on Google or is pushed to the inner pages.

The page load speed, crawl budget, and .htaccess file are all elements that must be optimized to ensure your Google ranking.

4. Local SEO Services

Search engines, including Google, are increasingly emphasizing local search results to help users find the best results for their queries.

As a result, optimizing your small business website for local search is critical.

Enlisting in Google My Business with proper NAP and other local SEO optimization practices are required to ensure your business is featured for local search queries entered by the target audience.

5. Content Writing Services

Having the best content on your website is still important because search engines have stated that only content that satisfies user intent will rank higher.

Small businesses must have their website content written by experts who are familiar with the local culture and the thought processes of the people they are attempting to reach.

Feel free to consult our team today! We offer SEO services for Sydney businesses.

Traditionally, word-of-mouth referrals and repeat patients were the most dependable ways to grow and sustain any medical practice. However, in the age of the internet, online marketing strategies are now the most popular way to market healthcare services.

People are increasingly turning to Google to help them find the medical care they require. With this in mind, SEO for doctors can help private practices reach a larger audience, find new patients, and establish a long-lasting digital presence.

 

What Do Patients Search For on Google?

When it comes to SEO for doctors, you must consider your patients and what they search for online. For example, if your medical practice specializes in primary care rather than pediatric care, you will notice a difference in what your target audience searches for on search engines such as Google or Bing.

When considering what your target audience searches for online, consider the various intents. Intent can range from informational to transactional, which means that while one user is learning about a topic, another is ready to take action, such as making an appointment. “Near me” searches for doctors are common across all practices and specializations.

This is due to the fact that most physicians prefer to provide their services in person rather than virtually. When people need a doctor, they look for a doctor near them because they will have to travel to that doctor’s physical location for treatment.

Aim to target keywords across all intents for the best results with your doctor SEO strategy. This strategy allows your practice to reach out to potential patients at every stage of the purchasing funnel, from researching their medical needs to finding their next physician.

(RELATED: 2022 SEO Guide for Doctors)

Main Benefits of SEO for Doctors

More people are using search engines to find doctors in their area, which means you must rank high in the results if you want to reach them. Aside from simply ranking well, some of the other advantages of a doctor SEO strategy are as follows:

seo services in Sydney for Doctors looking for clients online

Useful Tips for SEO for Doctors

Now that you understand what SEO can do for your marketing strategy, use these SEO tips for doctors to reap the benefits:

1. Start with keywords. 

Great SEO work should result in your practice gaining patients by directing them to pages that answer their questions. To do so, you must plan ahead of time rather than “just blog.”  Identifying the keywords that will attract ideal patients is always important, and the simple strategy outlined above will assist you in getting started. Before creating content, always conduct keyword/topic research..

2. Optimise for local search.

People would prefer to visit a doctor who is close by, so their search terms may include a specific neighbourhood or town. Optimize your site for these types of searches with local SEO, and your practice will reach more potential patients.

Include your location in your site’s text, title tags, and other copies. Make sure your address is in the page’s footer. Also, make sure your address is consistent across all platforms where your practice appears, such as social media, Google Maps, and online medical directories.

3. Create unique content.

When ranking websites, search engines take into account a number of factors. Among them are the freshness and relevance of the content, the number of pages, and the number of visits. All of these aspects are addressed by a blog.

Create a new post once a week to keep your site up to date.

This increases the number of pages on your website and attracts new visitors who may not have heard of your practice otherwise. Focus on the topics that are receiving the most attention when writing, and use the keywords that people use to find advice and information.

People use search engines to find doctors, and unless you optimize your site, you won’t get these patients. If you want more website traffic and prospective patients, an SEO strategy is your best bet.

If you’re unsure where to start, Maple Cloud SEO can guide you. We build and design websites that are SEO-ready. Consult us today!

In today’s digital world, running a business is a difficult task. Entrepreneurs and business owners have more opportunities than ever before to connect with customers, but it can be difficult to know where to begin, particularly when it comes to search engine optimization (SEO). Understanding what should take precedence when nearly everything needs to be done yesterday is downright difficult.

Understanding the fundamental strategies that make websites search engine friendly is the first step in leveraging search engines for traffic. Millions of searches are conducted each month around the world, and some of those searchers may end up on your site if everything goes as planned.

Starting your SEO from scratch does not have to be as difficult as you may believe. You’ll be well on your way to SEO success in no time with a little ingenuity, education, and planning. In this article, you’ll learn some of the most important SEO fundamentals as well as how to grow your organic traffic fast. (Related: 2022 SEO Guide for Startups)

 

What Are Search Engines Looking For?

Before we get into the specific steps you can take to optimize and create an SEO strategy for your startup, it’s important to understand what search engines are looking for.

While there are numerous ranking factors, much of SEO can be divided into a few distinct categories and SEO tips:

seo services for startups in sydney nsw

Best Tips to Use SEO for Startups to Grow Organic Traffic

1. Boost website speed and usability. 

The first step before creating any content or attempting any link building is to ensure that your website is fast and easy to use. If your website is slow, visitors will leave and look for a faster solution. This sends a negative signal to search engines and may have an impact on rankings. You can check your current page speed using Google’s PageSpeed Insight tool.

2. Determine the types of content to create based on the buyer’s journey.

The importance of content (based on keyword research) in acquiring customers through SEO cannot be overstated. You can’t expect to drive 50,000 qualified buyers to your website with just a homepage, about page, and pricing page. People must find your website through various keyword searches at various stages of their purchasing journey.

3. Perform on-page SEO. 

After you’ve created publish-ready content for a specific keyword, you’ll want to focus on on-page factors to improve your SEO content.

What exactly is on-page SEO optimization? Essentially, you are optimizing the title, the meta description (the description of a page that appears in search results), images, and other factors.

While on-page optimization does not directly affect rankings, it does provide a better user experience. People stay longer, convert more frequently, and spend more when they have a better user experience.

4. Prioritize link building and digital PR.

Inbound links, also known as backlinks, are links that point from another website to yours. Link building is a critical component of organically ranking well. Links from other websites indicate to Google that your content is trustworthy and useful to readers. You want high-quality links pointing to your website.

5. Track and measure.

Finally, how do you measure SEO success? What metrics should you pay attention to? The SEO metrics you’ll be tracking the most frequently, depending on your goals, are:

You don’t need a large budget to begin increasing organic traffic with SEO. You can get a lot done with free tools, and the paid tools you’ll need after that won’t cost you a fortune. The beginning is always the most difficult part of anything, as it is with many things in life. Getting your SEO up and running may take some time. However, once you’ve done so, you can repeat the same strategies for consistent results with compounding effects.

If you need help building your organic traffic, you may consult us today! We build and design websites that are optimised for search engines.

Your primary goal as a dentist is to improve your patients’ smiles. Getting patients through the door and growing a practice, on the other hand, has become a challenge for many dentists. Many dental practices have turned to SEO for dentists to increase their patient numbers and revenue.

SEO, or search engine optimization, makes dentists more visible to potential patients. In fact, SEO has the highest return on investment of any marketing investment. It is easier for prospective patients to use their smartphones or desktop computers to find your listing when your dental website is optimized for search engine visibility.

Dental SEO is more than just a simple way for new patients to find you online. Prospective patients can connect with your practice and learn more about the services they’re interested in if you have an optimized website. Optimization demonstrates to search engines that you understand the needs of a searcher, allowing the searcher (potential patient) to believe you are a credible solution to their problem.

If you’re unsure where to start, you can consult us today! We offer SEO services for dentists in Sydney.

SEO for Dentists: Why Is It Important?

If you’re a dentist, SEO marketing might not be at the top of your priority list. However, almost no one will be able to find your site if it is not optimized for search engines.

According to studies, the top five search results account for 68 per cent of all clicks. If your practice’s website achieves this level of ranking, it will receive more website traffic, more qualified leads, increased credibility and authority, and, ultimately, more patients.

It’s also worth noting that your competitors are almost certainly already investing in dental search engine optimization.

This means they are already benefiting from the exposure provided by SEO and attracting local patients to their practices before these consumers are even aware of your existence. SEO may be your only chance to reach patients who use the Internet to find dentists in their area.

SEO for Dentists: Tips to Get More Clients

1.  Add relevant keywords. 

Yes, prospective patients look for dentists, but they also look for specific services, such as teeth whitening and bridges, as well as annual exams for children. Long-tail searches, which contain several words, have lower search volumes, but the traffic that results from these queries is frequently highly targeted and ready to convert into real customers.

Rather than focusing solely on dentists or dental services, you could ensure that your website includes keywords such as “dentist in [your city]” or “children’s dentist in [your area], or even broken tooth repair in [city], [state]. These are so-called long-tail keywords.

Additionally, when optimizing your website, include keywords and phrases that describe all of the services you offer. Don’t just use words like dentist or dental services in your website’s copy and URLs, for example. Use words like root canal and porcelain crown, as well as the names of procedures or products you provide.

2. Optimise page titles and meta descriptions. 

Page titles and meta descriptions are contained within the code of each web page and should be unique to each page on your website. This text is also displayed on search engine results pages to provide searchers with a general idea of what your website is about. Add relevant keywords and include your practice’s city and state in the copy to optimize your page title and meta descriptions.

3. Optimise website content. 

Content optimization means striking a balance between including enough keywords in your copy for search engines while also sounding natural to readers. Assign specific keywords to each page of your website and include them in the page’s headers, paragraphs, bulleted lists, and call to action.

4. Generate high-quality backlinks.

Claim your business on online directories, add your website to social media profiles, and ask professional associations and societies to include your website in their membership directory. Finally, the more credible and authoritative backlinks you have to your website, the higher your rankings will be.

5. Make sure that technical SEO is in place. 

Enhance your website’s structure, ease of navigation, breadcrumbs, URL structure, meta tags, header tags, word counts, keywords, and alt tags Depending on who your website provider is and your level of comfort with website design, some of these items may be difficult to implement at times.

6. List your most important categories first on Google My Business. 

Google categories heavily influence which keywords your practice will appear for in Google’s three-pack. Make sure to include the correct categories on your page, starting with the most important.

7. Increase your number of Google reviews.

Implement a strategy to gradually increase the number of online reviews from your patients. Encourage patients to leave reviews for your practice online on a regular basis, via email, after you’ve helped them and on social media. Make a point of responding to all reviews in a professional and genuine manner.

8. Take advantage of your Google Business Profile. 

As a local business, your Google Business Profile is critical to increasing organic traffic. Many strategists believe that your Google Business Profile is more important than your website’s home page.

In addition to keeping your GBP up to date, you should solicit feedback from satisfied customers. Prospective dental patients place a high value on how other people’s experiences with a business.

(RELATED: 2022 SEO Guide for Dental Clinics)

Law Firm Marketing: SEO for Lawyers and More

SEO (Search Engine Optimization) is challenging. This is especially true for law firms, where the competitive environment limits firms’ ability to reach potential clients looking for their services.

It can be difficult to master the art of search engine optimization (SEO) for law firms.

Although most law firms recognize the value of having a website, many are unfamiliar with search engine optimization (SEO) or organic traffic. When done correctly, SEO can boost lead generation and position your law firm high on search engines such as Google.

Here are some tips to boost your SEO and get the results that you need.

Why Is SEO for Lawyers Effective?

Clients and customers who use search engines to review businesses and organizations receive ratings. On smartphones and other mobile devices, consumers and clients conduct a large number of searches that yield local results. For local searches, reviews are strongly aligned with ratings, making them increasingly important to all businesses, including law firms.

Google is the most popular search engine in terms of volume. It’s also the most popular, which makes Google My Business and Google Reviews critical for law firms. In fact, depending on whether the numbers are examined monthly or yearly, Google has captured between 87 and 93 per cent of the market share across all platforms. They control more than 95 per cent of the mobile search market.

So, if you want your law firm website to get clicks – that is, visits from potential clients – you must rank on the first page.

And it’s not just about appearing on the first page of search results. It all comes down to where you rank on the first page.

Most Google searches take less than a minute. That’s less than 60 seconds spent perusing the search results before deciding on a firm to contact. If you want the phone to ring, you must rank near the top of Google’s first page of results.

(RELATED: SEO for Lawyers – 2022 Guide)

 

Useful SEO Tips for Lawyers

seo tips for lawyers looking for clients

1. Identify Your Keywords 

The first step in SEO for lawyers is determining which keywords you want to rank for on search engines. Begin with your primary practice areas and broaden your keywords to include related terms.

It is best to use an SEO tool to assist you in identifying, tracking, and optimizing your keywords. Moz and Semrush are two examples. If you’re looking for free options, Google Trends can assist you in tracking keyword search trends over specific periods, and Answer the Public can assist you in identifying relevant searches and questions.

2. Incorporate Keywords

Once you’ve researched your keywords and determined which ones have a high search volume but low competition, you’ll want to incorporate them naturally into your home page, landing pages, and additional content such as blog posts.

Consider creating distinct landing pages for various keywords or phrases. This strategy increases your visibility by providing more detailed and useful information for each search query.

Make sure to include local keywords as well. Going local makes it easier for people in your service area to find you; if you incorporate your location into your web content, you’re more likely to appear on a “near me” search.

3. Create Useful Content

Creating blog content helps your SEO in several ways. Adding consistent, fresh, and relevant content can help you rank higher. You enhance the user experience by providing useful information to potential clients that highlight your expertise in your practice areas.

Blog posts allow you to delve deeper into related keywords that appear on your homepage and landing pages. Creating useful content allows you to cover a wide range of search queries, increase your online visibility, and establish your authority in the field. When you post valuable content, potential clients will find it easier to find you online and will be more willing to trust your law firm.

4. Reviews/Google My Business

If your law firm has not yet claimed or activated a Google Business Profile account, you should do so as soon as possible. Google Business Profile is one of the best ways to control how your company appears in search results. Make sure your profile is up to date with the essentials: address, hours, pictures, and so on. This tool can also be used to post updates or links to content on your website.

There are numerous factors that influence how your Google Business Profile account appears in search results. The reviews are one of the most important. When prospective client searches and your business appears, they will be drawn not only to the relevance but also to the number of positive reviews.  

5. Measure Your Results

You’ll want to track your progress as you incorporate SEO tactics into your digital marketing strategy. This can include tracking how much traffic your site receives, which pages receive the most traffic, how many inbound links come into your site and the quality of these links, and other factors. Google Analytics and the Search Console contain a wealth of information, as well as the ability to monitor your DA score and much more. Create thorough baseline reports, as well as monthly follow-up reports. Continue to fine-tune your strategy as you gain more insight from your results.

SEO for small businesses is like air and water – essential.

If you’re a small business owner, you probably don’t have heaps of disposable cash to spend on your digital marketing strategy. So, optimising your content to help bring in organic traffic is often your best bet towards fast growth.

To give you an idea of how to rank higher on Google using SEO, keep reading. We’re sharing everything you need to know about SEO for small businesses. So, let’s get started!

What is SEO?

SEO stands for search engine optimisation and to do SEO, you can implement a variety of strategies and tactics to optimise your website for search engine algorithms.

These algorithms use bots to “crawl” through your website. As these bots navigate through your content, it uses certain factors to rank your website on search engine results pages (SERPs).

And to be clear, SEO for small businesses helps you rank on SERPs organically, meaning you won’t have to pay for ads on search engines if you do it correctly.

Some of the factors these algorithms take into consideration include:

While no one knows exactly what factors are most important as these algorithms are made by thousands of people in myriad iterations, the goal of these algorithms is to present its users with the best, most relevant search results to solve their search query.

So, while doing SEO for small businesses, the idea is to optimise your website so that search engine algorithms can easily crawl your website and rank it higher than your competition.

SEO for Small Businesses: Why is it important?

SEO for small businesses is important because it’s a cost-effective way to make your website more visible to future customers. The three main reasons why SEO for small businesses is important are:

Let’s go through each of these benefits in a little more detail.

Build Authority

If you’re a small business, chances are not a lot of people know about you. While people the world over trust brands like Apple and Nike, the chances that they trust you right off the bat are slim.

That’s where SEO for small businesses comes into play.

Since most people start their search for any new product or service on search engines, it’s essential that you show up in those search results.

If there’s a keyword that lots of people are searching for and that query is a problem you can solve with your business, SEO should be your first step.

When you have high rankings on SERPs, future customers begin to trust you more. Even if they don’t buy from you straight away, you can think of your high rankings as a form of PR. If you get in front of future customers enough times, eventually you’ll start to build authority in their minds.

Save Money on Ads

Another reason why SEO for small businesses is important is that it’s a cost-effective digital marketing strategy.

Since most small businesses don’t have the biggest advertising budgets, it makes sense to do SEO where you’ll be driving organic traffic via search engines without paying for ads.

Simply by optimising your website for search engine rankings, you can instantly become more visible to customers and, in fact, many people trust organic results over paid ads anyways.

And even if you hire an SEO agency to take care of the strategic side of things, you’re still likely to save money in the long run. Any investment in SEO for small businesses is a good investment.

Find New Customers

Last but not least, SEO for small businesses is essential for finding new customers. And while, yes, some niches are better suited to SEO than others, again, most people start their search for products and services on search engines.

If someone needs a new GP, they generally ask Google.

If someone needs a new battery for their watch, they generally ask Google.

If someone’s looking for a dog sitter in their suburb, they generally – you guessed it – ask Google.

So, if you have a product or service that solves a customer problem, you need to be optimising your website for search engines. By boosting your visibility and finding new customers, SEO for small businesses helps you find motivated leads who are ready to buy or book.

How to Do SEO for Small Businesses

Now that you know why SEO for small businesses is important, it’s time to go over how to get started with an SEO strategy of your own.

Here are some of the basics of SEO for small businesses.

Set clear, measurable SEO goals

Just like any other goal you set for your business, the first step towards effective SEO for small businesses is setting clear, measurable SEO goals.

Before you start on a strategy, it’s key to have something to aim for. They’re the only way to know whether what you decide to implement is working.

Just remember that your goals should be clear, specific and actionable. To give you an idea of what we mean, some common SEO goals you might make include:

Once your goals are well-understood, then it’s time to start strategising.

Fix any errors and improve load times

One of the first things you should do when you implement SEO for small businesses is to get all the simple stuff out of the way. By this, we mean you should clean up your website, get rid of any 404 errors and improve page load times.

If there are any errors on your website, people aren’t likely to stay long. The same goes if they’re waiting ages for your pages to load.

By fixing errors and compressing any large photos or videos that are taking too long to load, you can instantly improve your rankings on search engines. All of these little things matter to the algorithm.

Improve the user experience on your website

The user experience (UX) design of your website is another factor that matters when it comes to search engine rankings. If people have trouble using or navigating your website, they’re more likely to click away and look elsewhere.

So, not only does your website need to be error-free and fast to load for effective SEO, for small businesses, you can’t afford to have a clunky website. The UX has to be pristine for customers to choose you over big names that have their own teams of developers working on their website.

A few things you can do to improve UX and boost SEO for small businesses include:

Do relevant keyword research

Now that your website is functioning optimally, it’s time to get into more of the nitty-gritty of SEO for small businesses. Keyword research is one of the best ways to truly optimise your website for search engines and can help you focus your other SEO strategies.

Keyword research involves finding the words and phrases that people are searching for. You can find data on search volume, competition for those keywords and more when you use a keyword research tool (which we’ll go into a bit later).

However, instead of trying to rank for the trendiest keywords that have a lot of competition, keyword research can help you rank for keywords that are the most relevant to your small business and that have the least amount of competition.

In other words, keyword research is all about having the data to back up your approach and reach people who are actually searching for things that you can help them with.

Create an SEO content strategy

The next stage in SEO for small businesses is to create an SEO content strategy. As the saying goes, content is king and a solid SEO content strategy is essential for any effective SEO campaign.

SEO content includes things like:

While high-quality writing is always the most important aspect of any good content strategy, ensuring that you incorporate relevant keywords and an authority-building style are also highly effective in terms of SEO for small businesses.

In other words, it’s important to not only reach more people through implementing keywords and copywriting but also to add value to your customers through content and solving the problems they’re using search engines to solve.

Build your backlinks

As we mentioned, search engine algorithms crawl through your website using links. This means that another huge factor that determines your website’s rankings on SERPs involve links.

Backlinks in terms of SEO for small businesses refers to the number of links that point to your website. So, if a different website links to your website from theirs, that’s considered a backlink.

Backlinks are used by search engine algorithms as a ranking factor since the assumption is that a website that other website’s trust must, therefore, be trustworthy. So, building your backlinks is another effective SEO strategy.

To build backlinks, there are a few ways to go about it including:

Keep track of the analytics

Once you’ve implemented some strategies to improve your SEO for small businesses, it’s essential that you keep track of the analytics. After all, how will you know if you’ve met your goals if you don’t measure the data?

By using tools like Google Analytics (which we’ll explain in more detail below), you can keep track of how well your SEO is working. Plus, you’ll also see where mistakes might be and what could use some improvement.

While it’s not necessary to check your analytics daily – SEO for small businesses usually takes months before you start to see real results – checking out the monthly reports on Google Analytics is usually a good measuring strategy.

Stay up to date on changes to SEO for small businesses

The truth is, SEO for small businesses is always changing. The algorithm gets smarter and smarter all the time and as more and more websites engage in SEO strategies, the entire space adapts in response.

So, as a small business owner, it’s important that you stay up to date on what’s changing in SEO for small businesses.

Plus, technological advances like AI tools, voice-activated search and visual search results continue to change the landscape of SERPs and SEO.

However, do your best not to let these changes overwhelm you. Instead, embrace the ebbs and flows and as long as you’re maintaining a high level of content, you can stay on top of SEO for small businesses.

Best Tools to Start Doing SEO for Small Businesses

One of the best things about doing SEO for small businesses is that, nowadays, there are countless tools and software out there to help you along. Here are some of our favorites.

SEO Audit Tools

Before you begin doing SEO for small businesses, it’s a good idea to start with an SEO audit. Using SEO audit tools, you’ll be able to see how well your website is currently doing and what needs some special attention.

Some of the best SEO audit tools include:

These tools will show you which keywords you’re ranking for, how many backlinks are active and more. You’ll get a full audit of the SEO within your website and is the best place to start with SEO for small businesses.

Keyword Research Tools

When you’re starting out doing SEO for small businesses, one of the first things you’ll need to get a handle on is your keyword research.

Keyword research is essential before you start planning out your content strategy since you won’t know what you’re aiming to rank for if you don’t do keyword research first.

Still, it does take a bit of creativity to come up with keywords to do research on. And that’s where keyword research tools come into play.

Some of the best keyword research tools include:

However, search engines themselves are often great ways to find relevant keywords. For example, Google’s “People also ask” section, as well as their “related keywords” section at the bottom of every SERP, are great ways to find keywords for your small business.

Google Analytics

Google Analytics is another powerful tool that every website should definitely incorporate. In terms of SEO for small businesses, this free data includes everything from:

By showing you where potential problems lie and which website pages are working really well, you can measure your organic traffic from a variety of sources and make sure that your SEO strategies are working as well as they should.

Just keep in mind that Google Analytics can be quite overwhelming. Some big companies have employees who work solely on Google Analytics. So, start by focusing on the data that matters most to you and take it from there.

SEO Agencies

Arguably the most valuable SEO tool in any small business toolbox is your SEO agency. Having a team of SEO experts on your side can prove to be invaluable to the growth and success of your small business.

So, if you’ve made it this far and still feel absolutely overwhelmed by the prospect of doing SEO for small businesses, you’re not alone. In that case, hiring an SEO agency is certainly the best tool for you.

Want to learn more? Book a free consultation with our SEO experts here at Maple Cloud SEO Agency Sydney and we’ll give you all the details on what it means to work do SEO for small businesses.

What’s Next for SEO?

As we’ve mentioned, search engine algorithms are always changing and evolving. So, when doing SEO for small businesses, it’s important to stay on top of what’s next for SEO.

Here, we’re going over the top 3 trends that are likely to become even more popular in 2022.

AI Tools

AI or artificial intelligence has been a reality for digital marketers for years. But especially in terms of SEO for small businesses, it’s smart to get a better understanding of AI tools both for content creation and analytics.

If anything, AI tools are expected to only be more prominent in 2022 and beyond, so keep an eye out for that.

Voice-Activated Searches

With digital assistants like Alexa and Siri becoming a staple for many people, voice-activated SEO is another aspect of organic traffic that you’ll want to think about.

Make sure any audio or video details on your website are also SEO optimised to take advantage of voice-activated searches.

Moving forward, you’ll want to keep an eye on the voice-activated search trend as there are likely to be new ways to improve SEO for small businesses in this way.

Visual Search Results

While visual search results have been common over the last few years, this trend is only expected to continue. It’s why images and videos are more important than ever to include in your SEO for small businesses.

Now that Google separates visual search results and places them at the top of SERPs, this is a key aspect of SEO for small businesses that can help you get ahead in 2022 and beyond.

Ready to get started with SEO for small businesses. Leave it to us! Here at Maple Cloud SEO Agency Sydney, our team of SEO experts are here for you. Book a free consultation today!

Need help doing SEO for doctors? No idea where to start with marketing your medical practice on search engines?

Search engines are a powerful tool that many potential patients use to find doctors and other medical practitioners. And if you want to be among the first results on these search engines, you need to be doing SEO for doctors.

Here’s how you can get started today!

What is SEO?

SEO refers to search engine optimisation. There are certain strategies and tactics you can use to optimise your website for search engine algorithms. This is what SEO is all about.

How It Works

Search engines have algorithms that use bots to crawl through all the data on the internet and find relevant search results for their users. When someone types something into a search engine, these algorithms are made to deliver the best results possible.

While these algorithms are extremely sophisticated and difficult to “trick”, there are some strategies you can use based on these algorithms’ ranking systems to help your website rank higher on search engine results pages.

Search engine algorithms rank websites based on factors including:

So, if you make sure that your website is optimised for search engines using SEO for doctors, you’re giving your medical practice much better chances of being found on search engine results pages.

Why is SEO important?

Before we get into how you can do SEO for doctors, perhaps more important is why you should be doing SEO in the first place.

There are 3 main reasons to do SEO for doctors:

Let’s go over each of these benefits in a little more detail.

Organic Traffic

Likely the main reason to incorporate SEO for doctors is to generate organic traffic for your medical practice. Since lots of people use search engines to find doctors and health practitioners, SEO can help you rank higher on search engine results pages.

However, instead of paying for ads to come up first in search results, you’ll be able to optimise your website so that you show up higher in organic rankings. This means that without paying for ad placement, your website has better chances of showing up on the first few pages of search results on its own.

Organic traffic is the best kind of traffic and it’s the most trusted by consumers. While many people do click on paid ads if they answer their search query, many tend to scroll past the ads and find the top results that come up organically.

In other words, it can’t hurt to do both paid ads and SEO for doctors.

Build Authority

Next, SEO for doctors helps to build your authority online. Authority simply refers to whether or not people trust your expertise based on their digital experience with your brand.

Let’s face it – you could be the best, most knowledgeable doctor in town but if your website is clunky and doesn’t have any useful information to provide, then users aren’t likely to trust you or your medical practice.

As you’ll see in the sections below, SEO for doctors is all about improving your website’s content, functionality and usability. In other words, high-quality websites meet search engine standards and therefore rank higher based on the algorithm’s ranking system.

So, when doing SEO, you’ll be improving your online presence using proven strategies to build authority in your niche and encourage a more trustworthy reputation when users interact with your website.

From expert articles to an easy-to-navigate experience on your site, building authority is another important reason to do SEO for doctors.

Find New Patients

As you generate organic traffic and build authority as a medical practice, you’ll get the added benefit of finding new patients.

Again, many people search for new medical providers on search engines. So, if you have medical services to provide, you want to show up on those results pages.

However, it’s key to use a blend of content marketing and strong SEO strategies to make sure that people not only find your website but that they convert into patients. At the end of the day, doctors always need new patients to keep their business running.

So, if SEO for doctors can help you do that, it’s a no-brainer to get started. By focusing on optimising your website for search engine algorithms, your medical practice will be booming in no time.

How to Do SEO for Doctors

So, how does one actually do SEO for doctors?

Let’s go through some of the main features of search engine optimisation to help you get started.

Keyword Research

Keywords are words or phrases that you can add to your content to improve your search engine rankings.

One of the pillars of SEO for doctors is a solid keyword research strategy. But why would you need to research keywords in the first place?

Well, search engine algorithms find keywords within your content and match them with what people are searching for. In other words, it makes sense that you’d want to make sure that the exact keywords that people are searching the most are the ones you’ll include in your content.

However, there are certain keywords that so many people search for that it makes it almost impossible to compete. So, when you do keyword research, you want to find words and phrases that not only have a decently high search volume but also low competition.

It means you’ll actually have a chance of ranking for those keywords that lots of people are searching for.

You’ll also want to ensure that the keywords you choose are actually relevant to the products or services you offer. In other words, just because the keyword “coronavirus” is trending doesn’t mean you should try to rank for it if you offer nothing to do with the pandemic.

All in all, keyword research is all about finding relevant keywords with high search volumes and low competition so that you can incorporate them into your content and rank higher on search engine results pages.

Content Strategy

Content strategy is another huge aspect of a solid SEO strategy. And when doing SEO for doctors especially, you need to make sure your content is not only relevant and interesting, but also accurate and informative.

One of the trickiest parts about doing SEO for doctors is that your content often comes with a lot of pressure. After all, you don’t want to mislead anyone or send them in the wrong direction about their health. So, it’s key that your content strategy works for you – not against you.

When doing SEO for doctors, your content strategy might include:

These are all styles of content that you can optimise for search engines so that you’re more visible on their results pages. From there, if you do your SEO right, you’ll not only earn more visibility, but more clicks and conversions too.

Teeming with opportunities, SEO for doctors is an amazing way to grow your medical practice since a huge percentage of people search for information about their symptoms before booking an appointment.

So, if you can solve those search queries while also leading them in the right direction to book an appointment at your practice, it’s clear that the growth opportunity is there for the taking.

Link Building

While link building can be a little more complicated, it’s another important aspect of doing SEO for doctors. Link building is about making sure that other websites are pointing towards your website.

In other words, there are two types of links. Inbound links that come from other websites, leading users to you and outbound links which are links to other reputable sites from your website.

Search engines use these links as one of the ranking factors to categorise websites as more or less trustworthy. The idea is that the more links point to a website, the more trustworthy it is and the higher it’ll appear on search engine results pages.

So, link building is about ensuring that other websites are linking to your website. To do this, you might:

By using link building strategies and creating relationships with influencers and others in your community, you can improve your overall SEO for doctors.

On-Site Optimisation

When doing SEO for doctors, on-site optimisation is also something to consider. While on-site optimisation technically includes the content on your website, it also includes things like:

By improving your overall website, you’re therefore reducing your bounce rate. Your bounce rate is the rate of people who click on your website but then immediately retreat as they didn’t like what they found.

When you have a website that’s highly functional with zero errors, easy navigation, quick page load speeds and the answer to the user’s initial issue, it all helps with SEO.

So, by not only optimising the content on your website but the user experience as well, you can reduce bounce rates and help search engine algorithms rank your website higher than your competitors.

Google Analytics

These days, there are quite a lot of SEO analytics and reporting tools out there. But, one that you should definitely get familiar with when doing SEO for doctors is Google Analytics.

As Google controls around 70% of the market share of search engines, the data you can gather from Google Analytics is invaluable information about your users. With Google Analytics, you can learn:

And that’s just the tip of the iceberg. Google Analytics is downright overwhelming with how much information it offers.

Still, it’s a hugely beneficial tool when doing SEO for doctors that can help you see what your website does well and which pages need a little more work.

Work With an SEO Agency

Last but not least, if you need SEO for doctors, your best bet is always to work with an SEO agency like Maple Cloud.

If you’re a doctor or you run a medical practice, you’re definitely going to be busy doing much more important things. While yes, SEO for doctors is certainly important as it can help you serve more patients and help more people, let’s just say that your skills are best used elsewhere.

When you work with an SEO agency, you’ll get expertly crafted strategies that come from years of experience. We’ve worked with everyone from small businesses to Fortune 500 companies as well as other medical practices worldwide.

In other words, we know what we’re doing. It’s our job to serve you.

So, leave it to us. And you can focus on continuing to provide your patients with the best of the best medical care. Ready to get started with SEO for doctors. Book a free consultation with our SEO strategies today!

Best SEO Agency for Doctors

If you decide to work with an SEO agency, you’ll need to know what you’re looking for. After all, it’s pretty noisy out there and you’ll want to make sure the SEO agency you go with can offer real results.

Here, we’re going over what to look for in an SEO agency and why Maple Cloud SEO Agency Sydney stands out.

What to Look For

The top things to look for in an SEO agency include:

Proven Track Record

Start by sorting through SEO agencies with a proven track record. That means scouring testimonials and checking out some of their other clients’ results. During your consultation, ask them about their previous numbers to get an idea of what they can do for your SEO for doctors.

When you start with a track record of success, you can assume that they’ll be able to create the same success for your medical practice.

Trustworthiness

SEO can sometimes be seen as scammy. So-called SEO gurus have been known to scam businesses out of their money, promising organic traffic but either not delivering or delivering by using ‘off the books’ tactics.

You’ll want to triple check that the SEO agency you decide to work with only uses white hat strategies that are on the record and completely safe. No spammy backlinks or sketchy tricks. You want to know that their SEO strategies won’t come back to bite you later on.

Understanding of the Medical Niche

Doing SEO for doctors definitely also requires an understanding of the medical niche. While a lot of digital marketing and SEO wizards are clever with their words and creative with their content, often, what works best for a medical practice is a clear, concise style.

In other words, SEO for doctors isn’t about flashiness. It’s about clearly communicating what potential patients want to know in a way that’s easy to understand and helps them feel confident enough to book an appointment.

Long story short, you want an SEO agency that’s done SEO for doctors before.

Data-Driven Results

Lastly, make sure your SEO agency can offer real, data-driven results. By that we mean that your SEO agency should let the numbers do the talking.

Instead of simply helping you rank on search engine results pages, they need to help you generate real leads and actual conversions. We’re talking actual new patients that are booking appointments and coming back again and again.

So, make sure that when you get an agency to do your SEO for doctors, they have reporting tools and analytics that you have full access to.

The Maple Cloud Difference

So, what makes us here at Maple Cloud SEO Agency Sydney stand out? Here are a few reasons.

Experience with SEO for Doctors

At Maple Cloud, we have experience doing SEO for doctors (and for many other kinds of businesses too). Our content writers and SEO strategists can execute your brand voice and help you generate not only traffic, but new patients as well.

SEO Professionals

While lots of people like to call themselves SEO gurus and digital marketing wizards, the truth is that not everyone can live up to their own hype.

At Maple Cloud, we have a team that can truly call themselves SEO pros with years of expertise working with everyone from small businesses to Fortune 500 companies. In short, we know what we’re talking about and we have countless results to back it up.

White Hat Tactics

Last but certainly not least, Maple Cloud only uses white hat SEO tactics that are completely on the books. We’re disgusted by scammy SEO tactics as much as the next person and we’d never put your medical practice in jeopardy due to slimy SEO for doctors.

Our SEO strategies are unique and you can’t get them anywhere else. But what they’re not is scammy and unreliable. We’re as trustworthy as it gets and we feel confident making that promise to you above all else.

Final Thoughts

SEO for doctors is one of the most important aspects of any medical practice’s digital marketing plans. By generating organic traffic via search engines, you can find new patients and grow your practice exponentially.

Book a free consultation with Maple Cloud SEO Agency Sydney today to learn more!

Doing SEO for startups isn’t a walk in the park, but it also doesn’t have to be a mystery. Whether you’ve never heard of SEO or you simply want some better SEO strategies to implement into your startup’s digital marketing, you’ve come to the right place.

Keep reading for our step-by-step guide on SEO for startups, the SEO tools you’ll need to be successful and much more. Let’s begin!

What is SEO?

SEO stands for search engine optimisation. It’s the process of using strategies and tactics to help your website rank higher on search engine results pages (also known as SERPs) and driving organic (non-paid) traffic to your website.

Search engine algorithms use a ranking system to index your website. Some factors involved in search engine rankings include:

While there are many more complicated factors that make up search engine algorithms, the point is that these algorithms rank certain websites higher than others based on factors that you can control.

So, in terms of SEO for startups, the overall goal of optimisation is to make sure that your website has the best possible chances of ranking higher on SERPs.

It’s important to also note that SEO isn’t necessarily about tricking the algorithm or doing anything scammy to get more visibility. After all, these algorithms are extremely sophisticated and it’d be pretty hard to fool them these days.

Instead, the idea behind high-quality SEO for startups is to offer your website users as much value as possible. In other words, if your website doesn’t offer any value to your users, it’s unlikely that SEO will do much good…

But once you know that you have something valuable to share, you can also optimise your website to boost visibility and solve your customers problems based on what they’re actually searching on search engines.

SEO for Startups: Why is it important?

SEO for startups is essential because, let’s face it – you likely don’t have the biggest marketing budget, right?

Since SEO focuses on boosting organic traffic to your website, this means that you’ll be able to allocate fewer funds to paid ads but still earn traffic from motivated leads on search engines.

Again, for SEO to work, you need to add value to your customers lives with your products and services and your content has to be well-written. In other words, all the SEO in the world can’t solve a bad product or poor communication.

Instead, SEO for startups is important because you’ll become more visible to more people. After all, Google gets 3.5 billion search every single day.

If you’re not optimising your website for these search engines, you’re missing the opportunity to find new customers who are actively trying to find a solution to their problem. If your product or service can solve their problem, you definitely want them to find you.

SEO for startups is the way to do that.

How to Do SEO for Startups

So, how exactly should you go about actually doing SEO for startups? Let’s go step by step and see what you can start with if you’re an SEO beginner.

Set clear SEO goals

At the end of the day, you can’t reach a goal unless you set a goal. So, the same goes for SEO for startups.

Set clear SEO goals before you even start working on your strategy but make sure they’re measurable and realistic at the same time.

Your SEO goals will change depending on the type of startup you’re running.

Keep track of the data

Next, you’ll want to set up some reporting protocols so that you can measure your progress. This includes setting up:

In terms of SEO for startups, you won’t have to go all-in at this stage. Chances are you’re starting out with a basic website and only a few sales funnels in place.

Still, it’s important to make sure you’re keeping track of the data from the very start. These tools can help you understand:

Truth be told, current analytics tools are extremely sophisticated and can tell you more information than you could ever imagine about the way users interact with your website. While not all of it is important, a good chunk of this data is key to improving SEO for startups.

Not to mention, keeping track of the data is essential to seeing whether or not you’ve met your SEO goals.

Fix errors and improve load times

Before you even start on an SEO content strategy, you’ll first want to go through and fix any page errors or slow load times.

Using what’s known as search engine crawlers, bots can “crawl” through your website and send you a report on all the pages in your website that need attention.

Common website errors that negatively affect SEO for startups include:

You’ll also want to compress any images or graphics that might be taking too long to load as this often leads to higher bounce rates as people won’t usually wait long for a page to load.

If you need help with improving your SEO for startups in terms of these more complicated technicalities, reach out to Maple Cloud SEO Agency and we’ll walk you through how we can help.

Make sure your website flows smoothly

Clunky websites with complicated navigation is another reason users might bounce off your website and try their luck with your competitors. It’s key to SEO for startups to ensure that your website flows smoothly from every angle.

Remember, not everyone finds your website’s home page. Sometimes, they find your brand through a blog post or email. This means that your website has to work no matter where a user might be coming from.

Optimising the flow of your website is known as user experience (UX) and some of the most common UX issues that can negatively affect SEO for startups includes:

You can measure the UX design of your website using Google Analytics and its funnel feature. It’ll show you where exactly users are dropping off in any given funnel whether it’s at checkout, on the homepage or at any stage of a landing page flow.

Complete relevant keyword research

Keyword research is an essential component when doing SEO for startups. This is where you’ll come up with topic ideas for key terms that you’re hoping to rank for on SERPs.

The one thing to remember with keyword research, however, is that they should always be relevant to your brand, products or expertise.

It’s tempting to aim to rank for trending keywords or keywords that have huge search volumes. For example, during the pandemic, many startups who don’t fully understand SEO could fall into the trap of trying to rank for terms like ‘COVID-19’, ‘coronavirus’ or ‘Omicron’.

But, if your website does end up ranking at the top of the SERPs for these keywords, it won’t be for long. The reason is that your startup probably doesn’t actually solve the search query for that keyword and users will bounce off your website, lowering your ranking.

Therefore, relevancy is key.

When doing SEO for startups, you should aim to rank for keywords with high search volumes and low competition scores. You’ll have a better chance of ranking for these keywords since lots of people are searching for them and not a lot of others are currently ranking for it.

Create an SEO content strategy

Now that you’ve got your goals in place, the analytics set up and your relevant keywords down pat, it’s time to build your SEO content strategy.

Your SEO content refers to every written word and piece of metadata that live within each page of your website. So, while the most obvious aspects of SEO content includes blog posts, sales pages, landing pages and product descriptions, everything on the backend matters as well.

In other words, SEO for startups requires optimisation of all your content including:

There are also things you can do to optimise your SEO content even more. Characteristics of your content such as inbound and outbound hyperlinks, length and structure also contribute to your SEO rankings.

SEO content should also include interactive, high-quality images or videos and, of course, your target keywords throughout.

Not to mention, well-written content is absolutely necessary if you want to do a good job with SEO for startups. The content needs to be error-free and answer the relevant search query completely.

Build backlinks

Backlinks are another important aspect of strong SEO for startups. Backlinks refer to the links that point to your website from outside of your domain.

Keep in mind that you should never do anything scammy for backlinks. Only white hat tactics for acquiring backlinks will be able to help your SERP rankings.

A few ways you can build backlinks include:

Skip the cold emails as they’re usually a waste of time and build backlinks in an organic, effective way to boost SEO for startups.

Stay up to date on SEO for startups

Last but not least, it’s essential that you stay up to date on SEO for startups. Search engine algorithms are changing all the time. So, everything you learn about SEO is always subject to change.

Plus, with new technologies emerging every day, there’s a chance that the way people search for products and services will change in the coming years. In short, it’s important to learn about what’s next for SEO and how you can stay prepared for what’s on the horizon.

SEO for startups requires a constant will to learn. And with that, it makes sense that as the owner of a startup, you might not want to do it all yourself.

In that case, Maple Cloud SEO is here for you. Book a free consultation with our SEO experts today. We have experience doing SEO for startups and we’ll help you build a strategy that’s right for your business.

Best Tools to Get Started with SEO for Startups

There’s no need to do all your SEO alone. Here, we’re going over some of the best SEO tools to help you.

SEO Audit Tools

To see where your website currently stands in terms of SEO, you can use SEO audit tools. This is your best place to start before you even attempt to implement a new strategy for your SEO for startups.

These tools can give you detailed reports about your current rankings on SERPs for a variety of different search engines and show you which keywords are working best for your website.

Some of the top SEO audit tools available include:

While reporting tools like Google Analytics (which we’ll get into later) are better for regular check ups, audits are usually best done on a less frequent basis. Still, if you’re a beginner to SEO for startups, you don’t want to overlook an audit.

Keyword Research Tools

It’s one thing to incorporate keywords into your website content in order to rank higher in SERPs for those keywords. But, how do you go about actually finding relevant keywords to use for your SEO for startups?

The truth is, it takes a bit of creativity. However, the best place to start usually is by searching your niche or industry and finding topics from there.

So, if you’re a startup that provides users with remote work management solutions, you might start your keyword research by searching ‘remote work’, ‘working from home’ or ‘remote teams’.

The tools you’ll use for keyword research are structured to help you come up with other ideas surrounding those keywords and from there, you’re bound to have countless ideas that are related to your product or service.

Some of the top keyword research tools on the market include:

Once you have an ongoing list of keywords, you can build your content strategy around those keywords and start writing blog posts and articles that will help your content rank higher on Google and boost SEO for startups.

Google Analytics

Google Analytics is one of your most powerful tools when working on SEO for startups. In fact, Google Analytics offers so much valuable information that it quickly becomes a bit overwhelming at first.

Since Google Analytics tells you everything from where your traffic is coming from, how many people are currently on your site and which pages see the least amount of traffic, there’s no question that linking your website to Google Analytics is a must.

Some startups find that checking Google Analytics weekly offers a good idea of what’s working and what still needs adjustments. However, it’s important to remember that SEO for startups can take months before you start seeing real results.

So, as much as keeping your eye on Google Analytics is important, it’s always essential to remain patient throughout the process.

SEO Agencies

Arguably the most powerful tool in any startup’s toolbox is a high-quality SEO agency. So, what does an SEO agency do and why should startups use them as a tool?

SEO agencies are full-service teams that work on SEO for startups, big businesses and individuals alike. They’re experts in all things SEO and content marketing and can do it all so that you can focus on running your business.

Again, since high-quality content and offering real value to your customers is really the best way to optimise your website for search engines, SEO agencies can help you with:

So, if all of this SEO stuff feels just a tad too overwhelming, not to worry! An SEO agency can help.

Book a free consultation with Maple Cloud SEO Agency today. We have experience doing SEO for startups and we’re excited to help you on your journey to better SEO once and for all.

SEO for lawyers doesn’t have to be as complicated as you might think. But where should you start if you’re a law firm looking to rank higher on Google and other search engines? That’s the tricky part.

Keep reading for everything you need to know about SEO for lawyers and how our experts at Maple Cloud SEO Agency can help.

What is SEO?

SEO stands for search engine optimisation and it refers to the process of improving your position on search engine results pages, also known as SERPs.

In other words, SEO is a digital marketing strategy that helps your website rank higher in organic search results on search engines like Google and Bing without paying for ads.

How SEO Works

When you type something into a search engine, its algorithm “crawls” through everything on the internet to deliver the most relevant results to the user.

Using an index based on hundreds of ranking factors, these bots use the links between websites to decide how to rank search results for particular keywords.

There are countless SEO strategies out there and since search engine algorithms are changing all the time, so are SEO tactics.

Some SEO strategies include content marketing, improving the usability of your website, correcting any technical issues and amplifying backlinks within your site.

Long story short, search engines want to serve their users with high-quality, relevant content. So, SEO works by optimising your website for search engine ranking systems to ensure your web content shows up for relevant searches.

Why is SEO important for lawyers?

SEO is important for any business that can find leads through search engines by using organic traffic. In other words, you don’t have to pay for ads to show up in search engines results if you create a solid SEO strategy.

Showing up in these search results is important because most online searches start in a search engine.

Google alone is the starting point for almost 70% of all online searches, getting about 3.5 billion searches every day. Law firms are missing a huge opportunity when they don’t optimise their websites for these search engines.

Plus, when you implement SEO, especially through a content marketing approach, you’re simultaneously building brand authority by providing high-quality, educational resources to potential clients.

Earn More Clients

There are hundreds of people out there looking for a quality law firm. These days, many people search for products and services, especially something as important as a lawyer, on search engines. SEO is important because it can earn your law firm more clients.

Local SEO for lawyers can be particularly powerful. Local SEO simply means targeting your SEO strategy to specific geographic locations. After all, if you’re a law firm in Sydney, you won’t want to show up on SERPs for law firms in Melbourne, right?

If you’re struggling to find new clients, it’s time to up your SEO game. Give it a try yourself and check out the first page of search results for law firms in your area. Who comes up?

Those law firms websites are going to get more clicks. Most people aren’t going to read through pages and pages of search results before they set up a consultation. In short, you’ll almost certainly earn more clients with proper SEO for lawyers.

Build Authority

A byproduct of strong SEO for lawyers is the chance to build authority in your industry. Your website says a lot about who you are as a business and it’s key that you’re presenting a professional, high-quality image to the world through your website.

Search engine algorithms are simply trying to find the best solutions available for their users. After all, Google’s goal is to give its users the most relevant and best search results possible.

So, if you’re optimising your website for search engines, you’re also, in turn, going to be creating the best website possible – from the design to the content to the functionality.

When you have a high-quality website with informational content that’s well-written and search engine optimised, potential clients tend to trust you more and are more likely to enquire about your services.

Plus, when you rank higher on search results pages (without paying for ads) you’re instantly building authority in the legal field. All in all, SEO for lawyers is a win-win.

How to Do SEO for Lawyers

So, now that you know why you’d want to optimise your website for search engines as a law firm, let’s get into the how.

Here are a few key aspects of SEO for lawyers that you’ll need to know before you get started.

Keyword Research

One of the pillars of strong SEO is nailing down your keyword research. Keywords are words or phrases that you can incorporate into your website content that reflect what people are searching for on search engines.

For example, when doing SEO for lawyers, you might do research on keywords like “law firms in Brisbane” or “traffic offences”.

Keyword research is important because it helps you integrate keywords into your content that people are actually searching for. Plus, there are countless tools out there to help you do keyword research including:

Not only will keyword research include search volume (how many people are searching that keyword) and competition (how many websites are currently competing for that keyword), but some tools even give you content ideas, competitor analysis and more.

When figuring out which keywords to use, you want to look for keywords with high search volume and low competition. However, it’s always best to aim to rank your website for any relevant keyword you can think of.

Pro Tip: Make sure you’re only incorporating relevant keywords into your website content. Just because a keyword is trending doesn’t mean you should try to rank for that keyword. The keywords you should target are those where you can actually answer the search query.

SEO Website Content

High-quality SEO website content incorporates keywords and solves user search queries. SEO website content includes:

By using specific techniques like writing in small paragraphs, using lists and bullet points, incorporating keywords and integrating inbound and outbound hyperlinks, your SEO website content is the main pillar of optimisation.

There are also strategies for how to post SEO website content and how to add links within your content to offer the best results.

Again, SEO website content is key to any solid SEO strategy but especially when doing SEO for lawyers, it’s a fantastic way to build authority in the digital space for your law firm and educate future clients on their legal rights and responsibilities.

People tend to trust businesses when their website is well-rounded and complete with high-quality content which is probably why it’s one of the pillars for getting ranked on search engine results pages.

Link Building

The internet is essentially one big web of links. Search engine algorithms rank web pages based on both the websites they link to as well as how many other websites link to them.

In other words, if your law firm creates a few incredible blog posts about how to peacefully manage the legalities of divorce and countless psychology websites link to it, search engines are going to assume that it’s a high-quality blog post and rank it higher in its search results.

Link building is the process of building high-quality inbound links to pages on your website to improve your rankings on search engine results pages.

However, it’s important to keep in mind that there are a lot of scammy tactics to build inbound links. But, there are also ways to do white hat link-building SEO for lawyers to ensure trustworthiness remains intact.

A great way to build quality likes is by writing guest blog posts and linking to your website. You can also create relationships with other brands that might naturally link to your products and services.

Of course, nothing beats high-quality SEO website content that others naturally link to.

On-Site Optimisation

The way your site works also has a huge influence on search engine rankings. In other words, if your website is slow to load, contains errors or is simply difficult to use, it can negatively affect how you’ll rank on search engines like Google.

In terms of SEO for lawyers, it’s easy for law firm websites to be slightly underwhelming. After all, most law firms don’t have expertise in the digital space. You’re busy with complex legal cases and reading the fine print.

Still, you could be losing potential clients due to your on-site experience. In that case, on-site optimisation includes:

In short, anything that makes your website easier to navigate and keeps users on your website longer will increase your chances of ranking higher on SERPs. On-site optimisation, therefore, is another important aspect of SEO for lawyers.

Google Analytics

Another tool that’s useful when doing SEO for lawyers is Google Analytics. You’ll get to know this platform inside and out when optimising your website for Google and other search engines.

Since Google is the largest and most widely used search engine, you’ll get powerful data on who your users are, which pages they’re seeing the most, which pages they immediately close out of and which ones they stay on the longest.

Understanding Google Analytics (or any website data and analytics tool for that matter) is easy to overlook. We often put loads of work into our SEO strategies without truly analysing what’s working and what’s not.

And while it’s important to understand that SEO isn’t a quick fix and it takes at least a few months to start seeing traction from any SEO plan, checking out your website’s data every week or every month is key to staying on track.

Work with an SEO Agency

SEO for lawyers is tricky. Not only are lawyers famously busy with lots on their plate, but SEO’s reputation for being scammy or less than trustworthy can make it difficult to feel like SEO for lawyers is worth it at all.

That’s where an SEO agency comes in.

SEO agencies do everything for you from keyword research to content creation. You can hire a high-quality SEO agency to help your website rank higher on search engine results pages and in the meantime, you can continue to do what you do best in your law practice.

So, whether you’re overwhelmed with SEO or you simply don’t have the time or the interest to do it yourself, the best way to do SEO for lawyers is by hiring an SEO agency to get expert digital marketing help from white hat SEO strategists.

Best SEO Agency for Lawyers

Let’s face it… SEO for lawyers is best when it’s in the hands of an experienced SEO agency. Here, we’re going over what to look for in an SEO agency for law firms and what makes Maple Cloud SEO Agency in Sydney stand out from the crowd.

What to Look For

When deciding between SEO agencies to do SEO for lawyers, some of the main things you’ll want to look for include:

Proven Track Record

When looking for the best SEO agency in your area, start by checking out who else they’ve previously worked with. You’ll want to see that they have a proven track record of doing SEO for lawyers and other local businesses.

During your initial consultation, ask about other SEO campaigns they’ve worked on and check out any testimonials they might have on their website.

You might also see how well they themselves are ranking on search engine results pages. After all, they’re likely to use SEO strategies on their own websites. So, you can get an understanding of their track record by noting their own website results.

Trustworthiness

Next, you’ll definitely want to choose an SEO agency that’s trustworthy. Obviously, this goes without saying, but how exactly do you gauge the trustworthiness of an SEO agency?
Of course, you can do your due diligence and seek out testimonials and client reviews. But you can also get a feel for an agency’s trustworthiness by seeing what they promise.
If you see that an SEO agency is making huge guarantees that seem a little far-fetched, that might give you an inkling that they’re potentially using some scammy strategies. In other words, it’s not wise to trust the SEO gurus that promise to get you ranked #1 on Google.
After all, search engine algorithms are always changing and it’s impossible to predict how well a page will do in search results. So, if an SEO agent is honest about what’s realistic and avoids making empty promises, it’s a good sign that they’re more trustworthy than others.

Understanding of the Legal Niche

SEO for lawyers can be complicated. The law is a complex topic with a lot of implications. You can’t just say whatever you want when it comes to promoting a law firm or optimising your law firm’s website.
So, if you’re a law firm looking for an SEO agency to help you with your search engine optimisation, it’s important to go with an agency that has an understanding of the legal niche.
Most SEO agencies will have a wide range of clients but others focus on specific types of businesses. So, check out the other companies they’ve worked with and ask how much of an understanding they have of your practice.

Data-Driven Results

Last but not least, it’s important to follow the numbers. Good SEO agencies will always have the data to back up their results. If they don’t have measurable analytics to show you, they’re probably not the best at what they do.
During your initial consultation, ask about the numbers and see what their ROI on SEO for lawyers truly looks like. How many clicks do their other clients receive? How many search results do they show up in?
Again, beware of empty promises and guarantees. Still, it’s important to see whether your SEO agency offers data-driven results for other clients to get an understanding of what exactly they can do for you.

The Maple Cloud Difference

Maple Cloud is a premium SEO agency in Sydney and we stand out in more ways than one, especially when it comes to SEO for lawyers. The Maple Cloud Difference includes:

Experience with Lawyers and Law Firms

Maple Cloud is the best choice for your law firm because we already have experience doing SEO for lawyers in Sydney with clients like Aperion Law and BSM Lawyers.
We understand that the legal niche is nothing to mess around with and we can ensure that all of our SEO strategies are to the book and safe from a legal perspective.

SEO Professionals

While you might assume that all SEO agencies have a staff full of SEO pros, in reality, many of them aren’t seasoned experts. Although Maple Cloud officially started in 2020, everyone on our team has years of SEO knowledge under their belts.

White Hat Tactics

Last but not least, we use white hat SEO for lawyers to make sure you can trust that what we’re doing is legit.
We won’t buy links or pack your content with keywords until it’s unrecognisable. Sure, doing things the right way may take a little longer, but it’s worth it to earn you organic traffic without doing anything scammy.

Final Thoughts

All in all, SEO for lawyers can be tricky but it’s certainly not impossible. Once you understand the importance of good SEO, it makes sense to throw every strategy possible towards ranking higher on search engine results pages.
Need help with SEO for lawyers? Get in touch with our SEO pros at Maple Cloud. Book your free consultation today!