SEO for Small Businesses | Rank Higher on Google in 2022

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SEO for small businesses is like air and water – essential.

If you’re a small business owner, you probably don’t have heaps of disposable cash to spend on your digital marketing strategy. So, optimising your content to help bring in organic traffic is often your best bet towards fast growth.

To give you an idea of how to rank higher on Google using SEO, keep reading. We’re sharing everything you need to know about SEO for small businesses. So, let’s get started!

What is SEO?

SEO stands for search engine optimisation and to do SEO, you can implement a variety of strategies and tactics to optimise your website for search engine algorithms.

These algorithms use bots to “crawl” through your website. As these bots navigate through your content, it uses certain factors to rank your website on search engine results pages (SERPs).

And to be clear, SEO for small businesses helps you rank on SERPs organically, meaning you won’t have to pay for ads on search engines if you do it correctly.

Some of the factors these algorithms take into consideration include:

While no one knows exactly what factors are most important as these algorithms are made by thousands of people in myriad iterations, the goal of these algorithms is to present its users with the best, most relevant search results to solve their search query.

So, while doing SEO for small businesses, the idea is to optimise your website so that search engine algorithms can easily crawl your website and rank it higher than your competition.

SEO for Small Businesses: Why is it important?

SEO for small businesses is important because it’s a cost-effective way to make your website more visible to future customers. The three main reasons why SEO for small businesses is important are:

Let’s go through each of these benefits in a little more detail.

Build Authority

If you’re a small business, chances are not a lot of people know about you. While people the world over trust brands like Apple and Nike, the chances that they trust you right off the bat are slim.

That’s where SEO for small businesses comes into play.

Since most people start their search for any new product or service on search engines, it’s essential that you show up in those search results.

If there’s a keyword that lots of people are searching for and that query is a problem you can solve with your business, SEO should be your first step.

When you have high rankings on SERPs, future customers begin to trust you more. Even if they don’t buy from you straight away, you can think of your high rankings as a form of PR. If you get in front of future customers enough times, eventually you’ll start to build authority in their minds.

Save Money on Ads

Another reason why SEO for small businesses is important is that it’s a cost-effective digital marketing strategy.

Since most small businesses don’t have the biggest advertising budgets, it makes sense to do SEO where you’ll be driving organic traffic via search engines without paying for ads.

Simply by optimising your website for search engine rankings, you can instantly become more visible to customers and, in fact, many people trust organic results over paid ads anyways.

And even if you hire an SEO agency to take care of the strategic side of things, you’re still likely to save money in the long run. Any investment in SEO for small businesses is a good investment.

Find New Customers

Last but not least, SEO for small businesses is essential for finding new customers. And while, yes, some niches are better suited to SEO than others, again, most people start their search for products and services on search engines.

If someone needs a new GP, they generally ask Google.

If someone needs a new battery for their watch, they generally ask Google.

If someone’s looking for a dog sitter in their suburb, they generally – you guessed it – ask Google.

So, if you have a product or service that solves a customer problem, you need to be optimising your website for search engines. By boosting your visibility and finding new customers, SEO for small businesses helps you find motivated leads who are ready to buy or book.

How to Do SEO for Small Businesses

Now that you know why SEO for small businesses is important, it’s time to go over how to get started with an SEO strategy of your own.

Here are some of the basics of SEO for small businesses.

Set clear, measurable SEO goals

Just like any other goal you set for your business, the first step towards effective SEO for small businesses is setting clear, measurable SEO goals.

Before you start on a strategy, it’s key to have something to aim for. They’re the only way to know whether what you decide to implement is working.

Just remember that your goals should be clear, specific and actionable. To give you an idea of what we mean, some common SEO goals you might make include:

Once your goals are well-understood, then it’s time to start strategising.

Fix any errors and improve load times

One of the first things you should do when you implement SEO for small businesses is to get all the simple stuff out of the way. By this, we mean you should clean up your website, get rid of any 404 errors and improve page load times.

If there are any errors on your website, people aren’t likely to stay long. The same goes if they’re waiting ages for your pages to load.

By fixing errors and compressing any large photos or videos that are taking too long to load, you can instantly improve your rankings on search engines. All of these little things matter to the algorithm.

Improve the user experience on your website

The user experience (UX) design of your website is another factor that matters when it comes to search engine rankings. If people have trouble using or navigating your website, they’re more likely to click away and look elsewhere.

So, not only does your website need to be error-free and fast to load for effective SEO, for small businesses, you can’t afford to have a clunky website. The UX has to be pristine for customers to choose you over big names that have their own teams of developers working on their website.

A few things you can do to improve UX and boost SEO for small businesses include:

Do relevant keyword research

Now that your website is functioning optimally, it’s time to get into more of the nitty-gritty of SEO for small businesses. Keyword research is one of the best ways to truly optimise your website for search engines and can help you focus your other SEO strategies.

Keyword research involves finding the words and phrases that people are searching for. You can find data on search volume, competition for those keywords and more when you use a keyword research tool (which we’ll go into a bit later).

However, instead of trying to rank for the trendiest keywords that have a lot of competition, keyword research can help you rank for keywords that are the most relevant to your small business and that have the least amount of competition.

In other words, keyword research is all about having the data to back up your approach and reach people who are actually searching for things that you can help them with.

Create an SEO content strategy

The next stage in SEO for small businesses is to create an SEO content strategy. As the saying goes, content is king and a solid SEO content strategy is essential for any effective SEO campaign.

SEO content includes things like:

While high-quality writing is always the most important aspect of any good content strategy, ensuring that you incorporate relevant keywords and an authority-building style are also highly effective in terms of SEO for small businesses.

In other words, it’s important to not only reach more people through implementing keywords and copywriting but also to add value to your customers through content and solving the problems they’re using search engines to solve.

Build your backlinks

As we mentioned, search engine algorithms crawl through your website using links. This means that another huge factor that determines your website’s rankings on SERPs involve links.

Backlinks in terms of SEO for small businesses refers to the number of links that point to your website. So, if a different website links to your website from theirs, that’s considered a backlink.

Backlinks are used by search engine algorithms as a ranking factor since the assumption is that a website that other website’s trust must, therefore, be trustworthy. So, building your backlinks is another effective SEO strategy.

To build backlinks, there are a few ways to go about it including:

Keep track of the analytics

Once you’ve implemented some strategies to improve your SEO for small businesses, it’s essential that you keep track of the analytics. After all, how will you know if you’ve met your goals if you don’t measure the data?

By using tools like Google Analytics (which we’ll explain in more detail below), you can keep track of how well your SEO is working. Plus, you’ll also see where mistakes might be and what could use some improvement.

While it’s not necessary to check your analytics daily – SEO for small businesses usually takes months before you start to see real results – checking out the monthly reports on Google Analytics is usually a good measuring strategy.

Stay up to date on changes to SEO for small businesses

The truth is, SEO for small businesses is always changing. The algorithm gets smarter and smarter all the time and as more and more websites engage in SEO strategies, the entire space adapts in response.

So, as a small business owner, it’s important that you stay up to date on what’s changing in SEO for small businesses.

Plus, technological advances like AI tools, voice-activated search and visual search results continue to change the landscape of SERPs and SEO.

However, do your best not to let these changes overwhelm you. Instead, embrace the ebbs and flows and as long as you’re maintaining a high level of content, you can stay on top of SEO for small businesses.

Best Tools to Start Doing SEO for Small Businesses

One of the best things about doing SEO for small businesses is that, nowadays, there are countless tools and software out there to help you along. Here are some of our favorites.

SEO Audit Tools

Before you begin doing SEO for small businesses, it’s a good idea to start with an SEO audit. Using SEO audit tools, you’ll be able to see how well your website is currently doing and what needs some special attention.

Some of the best SEO audit tools include:

These tools will show you which keywords you’re ranking for, how many backlinks are active and more. You’ll get a full audit of the SEO within your website and is the best place to start with SEO for small businesses.

Keyword Research Tools

When you’re starting out doing SEO for small businesses, one of the first things you’ll need to get a handle on is your keyword research.

Keyword research is essential before you start planning out your content strategy since you won’t know what you’re aiming to rank for if you don’t do keyword research first.

Still, it does take a bit of creativity to come up with keywords to do research on. And that’s where keyword research tools come into play.

Some of the best keyword research tools include:

However, search engines themselves are often great ways to find relevant keywords. For example, Google’s “People also ask” section, as well as their “related keywords” section at the bottom of every SERP, are great ways to find keywords for your small business.

Google Analytics

Google Analytics is another powerful tool that every website should definitely incorporate. In terms of SEO for small businesses, this free data includes everything from:

By showing you where potential problems lie and which website pages are working really well, you can measure your organic traffic from a variety of sources and make sure that your SEO strategies are working as well as they should.

Just keep in mind that Google Analytics can be quite overwhelming. Some big companies have employees who work solely on Google Analytics. So, start by focusing on the data that matters most to you and take it from there.

SEO Agencies

Arguably the most valuable SEO tool in any small business toolbox is your SEO agency. Having a team of SEO experts on your side can prove to be invaluable to the growth and success of your small business.

So, if you’ve made it this far and still feel absolutely overwhelmed by the prospect of doing SEO for small businesses, you’re not alone. In that case, hiring an SEO agency is certainly the best tool for you.

Want to learn more? Book a free consultation with our SEO experts here at Maple Cloud SEO Agency Sydney and we’ll give you all the details on what it means to work do SEO for small businesses.

What’s Next for SEO?

As we’ve mentioned, search engine algorithms are always changing and evolving. So, when doing SEO for small businesses, it’s important to stay on top of what’s next for SEO.

Here, we’re going over the top 3 trends that are likely to become even more popular in 2022.

AI Tools

AI or artificial intelligence has been a reality for digital marketers for years. But especially in terms of SEO for small businesses, it’s smart to get a better understanding of AI tools both for content creation and analytics.

If anything, AI tools are expected to only be more prominent in 2022 and beyond, so keep an eye out for that.

Voice-Activated Searches

With digital assistants like Alexa and Siri becoming a staple for many people, voice-activated SEO is another aspect of organic traffic that you’ll want to think about.

Make sure any audio or video details on your website are also SEO optimised to take advantage of voice-activated searches.

Moving forward, you’ll want to keep an eye on the voice-activated search trend as there are likely to be new ways to improve SEO for small businesses in this way.

Visual Search Results

While visual search results have been common over the last few years, this trend is only expected to continue. It’s why images and videos are more important than ever to include in your SEO for small businesses.

Now that Google separates visual search results and places them at the top of SERPs, this is a key aspect of SEO for small businesses that can help you get ahead in 2022 and beyond.

Ready to get started with SEO for small businesses. Leave it to us! Here at Maple Cloud SEO Agency Sydney, our team of SEO experts are here for you. Book a free consultation today!

Need help doing SEO for doctors? No idea where to start with marketing your medical practice on search engines?

Search engines are a powerful tool that many potential patients use to find doctors and other medical practitioners. And if you want to be among the first results on these search engines, you need to be doing SEO for doctors.

Here’s how you can get started today!

What is SEO?

SEO refers to search engine optimisation. There are certain strategies and tactics you can use to optimise your website for search engine algorithms. This is what SEO is all about.

How It Works

Search engines have algorithms that use bots to crawl through all the data on the internet and find relevant search results for their users. When someone types something into a search engine, these algorithms are made to deliver the best results possible.

While these algorithms are extremely sophisticated and difficult to “trick”, there are some strategies you can use based on these algorithms’ ranking systems to help your website rank higher on search engine results pages.

Search engine algorithms rank websites based on factors including:

So, if you make sure that your website is optimised for search engines using SEO for doctors, you’re giving your medical practice much better chances of being found on search engine results pages.

Why is SEO important?

Before we get into how you can do SEO for doctors, perhaps more important is why you should be doing SEO in the first place.

There are 3 main reasons to do SEO for doctors:

Let’s go over each of these benefits in a little more detail.

Organic Traffic

Likely the main reason to incorporate SEO for doctors is to generate organic traffic for your medical practice. Since lots of people use search engines to find doctors and health practitioners, SEO can help you rank higher on search engine results pages.

However, instead of paying for ads to come up first in search results, you’ll be able to optimise your website so that you show up higher in organic rankings. This means that without paying for ad placement, your website has better chances of showing up on the first few pages of search results on its own.

Organic traffic is the best kind of traffic and it’s the most trusted by consumers. While many people do click on paid ads if they answer their search query, many tend to scroll past the ads and find the top results that come up organically.

In other words, it can’t hurt to do both paid ads and SEO for doctors.

Build Authority

Next, SEO for doctors helps to build your authority online. Authority simply refers to whether or not people trust your expertise based on their digital experience with your brand.

Let’s face it – you could be the best, most knowledgeable doctor in town but if your website is clunky and doesn’t have any useful information to provide, then users aren’t likely to trust you or your medical practice.

As you’ll see in the sections below, SEO for doctors is all about improving your website’s content, functionality and usability. In other words, high-quality websites meet search engine standards and therefore rank higher based on the algorithm’s ranking system.

So, when doing SEO, you’ll be improving your online presence using proven strategies to build authority in your niche and encourage a more trustworthy reputation when users interact with your website.

From expert articles to an easy-to-navigate experience on your site, building authority is another important reason to do SEO for doctors.

Find New Patients

As you generate organic traffic and build authority as a medical practice, you’ll get the added benefit of finding new patients.

Again, many people search for new medical providers on search engines. So, if you have medical services to provide, you want to show up on those results pages.

However, it’s key to use a blend of content marketing and strong SEO strategies to make sure that people not only find your website but that they convert into patients. At the end of the day, doctors always need new patients to keep their business running.

So, if SEO for doctors can help you do that, it’s a no-brainer to get started. By focusing on optimising your website for search engine algorithms, your medical practice will be booming in no time.

How to Do SEO for Doctors

So, how does one actually do SEO for doctors?

Let’s go through some of the main features of search engine optimisation to help you get started.

Keyword Research

Keywords are words or phrases that you can add to your content to improve your search engine rankings.

One of the pillars of SEO for doctors is a solid keyword research strategy. But why would you need to research keywords in the first place?

Well, search engine algorithms find keywords within your content and match them with what people are searching for. In other words, it makes sense that you’d want to make sure that the exact keywords that people are searching the most are the ones you’ll include in your content.

However, there are certain keywords that so many people search for that it makes it almost impossible to compete. So, when you do keyword research, you want to find words and phrases that not only have a decently high search volume but also low competition.

It means you’ll actually have a chance of ranking for those keywords that lots of people are searching for.

You’ll also want to ensure that the keywords you choose are actually relevant to the products or services you offer. In other words, just because the keyword “coronavirus” is trending doesn’t mean you should try to rank for it if you offer nothing to do with the pandemic.

All in all, keyword research is all about finding relevant keywords with high search volumes and low competition so that you can incorporate them into your content and rank higher on search engine results pages.

Content Strategy

Content strategy is another huge aspect of a solid SEO strategy. And when doing SEO for doctors especially, you need to make sure your content is not only relevant and interesting, but also accurate and informative.

One of the trickiest parts about doing SEO for doctors is that your content often comes with a lot of pressure. After all, you don’t want to mislead anyone or send them in the wrong direction about their health. So, it’s key that your content strategy works for you – not against you.

When doing SEO for doctors, your content strategy might include:

These are all styles of content that you can optimise for search engines so that you’re more visible on their results pages. From there, if you do your SEO right, you’ll not only earn more visibility, but more clicks and conversions too.

Teeming with opportunities, SEO for doctors is an amazing way to grow your medical practice since a huge percentage of people search for information about their symptoms before booking an appointment.

So, if you can solve those search queries while also leading them in the right direction to book an appointment at your practice, it’s clear that the growth opportunity is there for the taking.

Link Building

While link building can be a little more complicated, it’s another important aspect of doing SEO for doctors. Link building is about making sure that other websites are pointing towards your website.

In other words, there are two types of links. Inbound links that come from other websites, leading users to you and outbound links which are links to other reputable sites from your website.

Search engines use these links as one of the ranking factors to categorise websites as more or less trustworthy. The idea is that the more links point to a website, the more trustworthy it is and the higher it’ll appear on search engine results pages.

So, link building is about ensuring that other websites are linking to your website. To do this, you might:

By using link building strategies and creating relationships with influencers and others in your community, you can improve your overall SEO for doctors.

On-Site Optimisation

When doing SEO for doctors, on-site optimisation is also something to consider. While on-site optimisation technically includes the content on your website, it also includes things like:

By improving your overall website, you’re therefore reducing your bounce rate. Your bounce rate is the rate of people who click on your website but then immediately retreat as they didn’t like what they found.

When you have a website that’s highly functional with zero errors, easy navigation, quick page load speeds and the answer to the user’s initial issue, it all helps with SEO.

So, by not only optimising the content on your website but the user experience as well, you can reduce bounce rates and help search engine algorithms rank your website higher than your competitors.

Google Analytics

These days, there are quite a lot of SEO analytics and reporting tools out there. But, one that you should definitely get familiar with when doing SEO for doctors is Google Analytics.

As Google controls around 70% of the market share of search engines, the data you can gather from Google Analytics is invaluable information about your users. With Google Analytics, you can learn:

And that’s just the tip of the iceberg. Google Analytics is downright overwhelming with how much information it offers.

Still, it’s a hugely beneficial tool when doing SEO for doctors that can help you see what your website does well and which pages need a little more work.

Work With an SEO Agency

Last but not least, if you need SEO for doctors, your best bet is always to work with an SEO agency like Maple Cloud.

If you’re a doctor or you run a medical practice, you’re definitely going to be busy doing much more important things. While yes, SEO for doctors is certainly important as it can help you serve more patients and help more people, let’s just say that your skills are best used elsewhere.

When you work with an SEO agency, you’ll get expertly crafted strategies that come from years of experience. We’ve worked with everyone from small businesses to Fortune 500 companies as well as other medical practices worldwide.

In other words, we know what we’re doing. It’s our job to serve you.

So, leave it to us. And you can focus on continuing to provide your patients with the best of the best medical care. Ready to get started with SEO for doctors. Book a free consultation with our SEO strategies today!

Best SEO Agency for Doctors

If you decide to work with an SEO agency, you’ll need to know what you’re looking for. After all, it’s pretty noisy out there and you’ll want to make sure the SEO agency you go with can offer real results.

Here, we’re going over what to look for in an SEO agency and why Maple Cloud SEO Agency Sydney stands out.

What to Look For

The top things to look for in an SEO agency include:

Proven Track Record

Start by sorting through SEO agencies with a proven track record. That means scouring testimonials and checking out some of their other clients’ results. During your consultation, ask them about their previous numbers to get an idea of what they can do for your SEO for doctors.

When you start with a track record of success, you can assume that they’ll be able to create the same success for your medical practice.


SEO can sometimes be seen as scammy. So-called SEO gurus have been known to scam businesses out of their money, promising organic traffic but either not delivering or delivering by using ‘off the books’ tactics.

You’ll want to triple check that the SEO agency you decide to work with only uses white hat strategies that are on the record and completely safe. No spammy backlinks or sketchy tricks. You want to know that their SEO strategies won’t come back to bite you later on.

Understanding of the Medical Niche

Doing SEO for doctors definitely also requires an understanding of the medical niche. While a lot of digital marketing and SEO wizards are clever with their words and creative with their content, often, what works best for a medical practice is a clear, concise style.

In other words, SEO for doctors isn’t about flashiness. It’s about clearly communicating what potential patients want to know in a way that’s easy to understand and helps them feel confident enough to book an appointment.

Long story short, you want an SEO agency that’s done SEO for doctors before.

Data-Driven Results

Lastly, make sure your SEO agency can offer real, data-driven results. By that we mean that your SEO agency should let the numbers do the talking.

Instead of simply helping you rank on search engine results pages, they need to help you generate real leads and actual conversions. We’re talking actual new patients that are booking appointments and coming back again and again.

So, make sure that when you get an agency to do your SEO for doctors, they have reporting tools and analytics that you have full access to.

The Maple Cloud Difference

So, what makes us here at Maple Cloud SEO Agency Sydney stand out? Here are a few reasons.

Experience with SEO for Doctors

At Maple Cloud, we have experience doing SEO for doctors (and for many other kinds of businesses too). Our content writers and SEO strategists can execute your brand voice and help you generate not only traffic, but new patients as well.

SEO Professionals

While lots of people like to call themselves SEO gurus and digital marketing wizards, the truth is that not everyone can live up to their own hype.

At Maple Cloud, we have a team that can truly call themselves SEO pros with years of expertise working with everyone from small businesses to Fortune 500 companies. In short, we know what we’re talking about and we have countless results to back it up.

White Hat Tactics

Last but certainly not least, Maple Cloud only uses white hat SEO tactics that are completely on the books. We’re disgusted by scammy SEO tactics as much as the next person and we’d never put your medical practice in jeopardy due to slimy SEO for doctors.

Our SEO strategies are unique and you can’t get them anywhere else. But what they’re not is scammy and unreliable. We’re as trustworthy as it gets and we feel confident making that promise to you above all else.

Final Thoughts

SEO for doctors is one of the most important aspects of any medical practice’s digital marketing plans. By generating organic traffic via search engines, you can find new patients and grow your practice exponentially.

Book a free consultation with Maple Cloud SEO Agency Sydney today to learn more!

Doing SEO for startups isn’t a walk in the park, but it also doesn’t have to be a mystery. Whether you’ve never heard of SEO or you simply want some better SEO strategies to implement into your startup’s digital marketing, you’ve come to the right place.

Keep reading for our step-by-step guide on SEO for startups, the SEO tools you’ll need to be successful and much more. Let’s begin!

What is SEO?

SEO stands for search engine optimisation. It’s the process of using strategies and tactics to help your website rank higher on search engine results pages (also known as SERPs) and driving organic (non-paid) traffic to your website.

Search engine algorithms use a ranking system to index your website. Some factors involved in search engine rankings include:

While there are many more complicated factors that make up search engine algorithms, the point is that these algorithms rank certain websites higher than others based on factors that you can control.

So, in terms of SEO for startups, the overall goal of optimisation is to make sure that your website has the best possible chances of ranking higher on SERPs.

It’s important to also note that SEO isn’t necessarily about tricking the algorithm or doing anything scammy to get more visibility. After all, these algorithms are extremely sophisticated and it’d be pretty hard to fool them these days.

Instead, the idea behind high-quality SEO for startups is to offer your website users as much value as possible. In other words, if your website doesn’t offer any value to your users, it’s unlikely that SEO will do much good…

But once you know that you have something valuable to share, you can also optimise your website to boost visibility and solve your customers problems based on what they’re actually searching on search engines.

SEO for Startups: Why is it important?

SEO for startups is essential because, let’s face it – you likely don’t have the biggest marketing budget, right?

Since SEO focuses on boosting organic traffic to your website, this means that you’ll be able to allocate fewer funds to paid ads but still earn traffic from motivated leads on search engines.

Again, for SEO to work, you need to add value to your customers lives with your products and services and your content has to be well-written. In other words, all the SEO in the world can’t solve a bad product or poor communication.

Instead, SEO for startups is important because you’ll become more visible to more people. After all, Google gets 3.5 billion search every single day.

If you’re not optimising your website for these search engines, you’re missing the opportunity to find new customers who are actively trying to find a solution to their problem. If your product or service can solve their problem, you definitely want them to find you.

SEO for startups is the way to do that.

How to Do SEO for Startups

So, how exactly should you go about actually doing SEO for startups? Let’s go step by step and see what you can start with if you’re an SEO beginner.

Set clear SEO goals

At the end of the day, you can’t reach a goal unless you set a goal. So, the same goes for SEO for startups.

Set clear SEO goals before you even start working on your strategy but make sure they’re measurable and realistic at the same time.

Your SEO goals will change depending on the type of startup you’re running.

Keep track of the data

Next, you’ll want to set up some reporting protocols so that you can measure your progress. This includes setting up:

In terms of SEO for startups, you won’t have to go all-in at this stage. Chances are you’re starting out with a basic website and only a few sales funnels in place.

Still, it’s important to make sure you’re keeping track of the data from the very start. These tools can help you understand:

Truth be told, current analytics tools are extremely sophisticated and can tell you more information than you could ever imagine about the way users interact with your website. While not all of it is important, a good chunk of this data is key to improving SEO for startups.

Not to mention, keeping track of the data is essential to seeing whether or not you’ve met your SEO goals.

Fix errors and improve load times

Before you even start on an SEO content strategy, you’ll first want to go through and fix any page errors or slow load times.

Using what’s known as search engine crawlers, bots can “crawl” through your website and send you a report on all the pages in your website that need attention.

Common website errors that negatively affect SEO for startups include:

You’ll also want to compress any images or graphics that might be taking too long to load as this often leads to higher bounce rates as people won’t usually wait long for a page to load.

If you need help with improving your SEO for startups in terms of these more complicated technicalities, reach out to Maple Cloud SEO Agency and we’ll walk you through how we can help.

Make sure your website flows smoothly

Clunky websites with complicated navigation is another reason users might bounce off your website and try their luck with your competitors. It’s key to SEO for startups to ensure that your website flows smoothly from every angle.

Remember, not everyone finds your website’s home page. Sometimes, they find your brand through a blog post or email. This means that your website has to work no matter where a user might be coming from.

Optimising the flow of your website is known as user experience (UX) and some of the most common UX issues that can negatively affect SEO for startups includes:

You can measure the UX design of your website using Google Analytics and its funnel feature. It’ll show you where exactly users are dropping off in any given funnel whether it’s at checkout, on the homepage or at any stage of a landing page flow.

Complete relevant keyword research

Keyword research is an essential component when doing SEO for startups. This is where you’ll come up with topic ideas for key terms that you’re hoping to rank for on SERPs.

The one thing to remember with keyword research, however, is that they should always be relevant to your brand, products or expertise.

It’s tempting to aim to rank for trending keywords or keywords that have huge search volumes. For example, during the pandemic, many startups who don’t fully understand SEO could fall into the trap of trying to rank for terms like ‘COVID-19’, ‘coronavirus’ or ‘Omicron’.

But, if your website does end up ranking at the top of the SERPs for these keywords, it won’t be for long. The reason is that your startup probably doesn’t actually solve the search query for that keyword and users will bounce off your website, lowering your ranking.

Therefore, relevancy is key.

When doing SEO for startups, you should aim to rank for keywords with high search volumes and low competition scores. You’ll have a better chance of ranking for these keywords since lots of people are searching for them and not a lot of others are currently ranking for it.

Create an SEO content strategy

Now that you’ve got your goals in place, the analytics set up and your relevant keywords down pat, it’s time to build your SEO content strategy.

Your SEO content refers to every written word and piece of metadata that live within each page of your website. So, while the most obvious aspects of SEO content includes blog posts, sales pages, landing pages and product descriptions, everything on the backend matters as well.

In other words, SEO for startups requires optimisation of all your content including:

There are also things you can do to optimise your SEO content even more. Characteristics of your content such as inbound and outbound hyperlinks, length and structure also contribute to your SEO rankings.

SEO content should also include interactive, high-quality images or videos and, of course, your target keywords throughout.

Not to mention, well-written content is absolutely necessary if you want to do a good job with SEO for startups. The content needs to be error-free and answer the relevant search query completely.

Build backlinks

Backlinks are another important aspect of strong SEO for startups. Backlinks refer to the links that point to your website from outside of your domain.

Keep in mind that you should never do anything scammy for backlinks. Only white hat tactics for acquiring backlinks will be able to help your SERP rankings.

A few ways you can build backlinks include:

Skip the cold emails as they’re usually a waste of time and build backlinks in an organic, effective way to boost SEO for startups.

Stay up to date on SEO for startups

Last but not least, it’s essential that you stay up to date on SEO for startups. Search engine algorithms are changing all the time. So, everything you learn about SEO is always subject to change.

Plus, with new technologies emerging every day, there’s a chance that the way people search for products and services will change in the coming years. In short, it’s important to learn about what’s next for SEO and how you can stay prepared for what’s on the horizon.

SEO for startups requires a constant will to learn. And with that, it makes sense that as the owner of a startup, you might not want to do it all yourself.

In that case, Maple Cloud SEO is here for you. Book a free consultation with our SEO experts today. We have experience doing SEO for startups and we’ll help you build a strategy that’s right for your business.

Best Tools to Get Started with SEO for Startups

There’s no need to do all your SEO alone. Here, we’re going over some of the best SEO tools to help you.

SEO Audit Tools

To see where your website currently stands in terms of SEO, you can use SEO audit tools. This is your best place to start before you even attempt to implement a new strategy for your SEO for startups.

These tools can give you detailed reports about your current rankings on SERPs for a variety of different search engines and show you which keywords are working best for your website.

Some of the top SEO audit tools available include:

While reporting tools like Google Analytics (which we’ll get into later) are better for regular check ups, audits are usually best done on a less frequent basis. Still, if you’re a beginner to SEO for startups, you don’t want to overlook an audit.

Keyword Research Tools

It’s one thing to incorporate keywords into your website content in order to rank higher in SERPs for those keywords. But, how do you go about actually finding relevant keywords to use for your SEO for startups?

The truth is, it takes a bit of creativity. However, the best place to start usually is by searching your niche or industry and finding topics from there.

So, if you’re a startup that provides users with remote work management solutions, you might start your keyword research by searching ‘remote work’, ‘working from home’ or ‘remote teams’.

The tools you’ll use for keyword research are structured to help you come up with other ideas surrounding those keywords and from there, you’re bound to have countless ideas that are related to your product or service.

Some of the top keyword research tools on the market include:

Once you have an ongoing list of keywords, you can build your content strategy around those keywords and start writing blog posts and articles that will help your content rank higher on Google and boost SEO for startups.

Google Analytics

Google Analytics is one of your most powerful tools when working on SEO for startups. In fact, Google Analytics offers so much valuable information that it quickly becomes a bit overwhelming at first.

Since Google Analytics tells you everything from where your traffic is coming from, how many people are currently on your site and which pages see the least amount of traffic, there’s no question that linking your website to Google Analytics is a must.

Some startups find that checking Google Analytics weekly offers a good idea of what’s working and what still needs adjustments. However, it’s important to remember that SEO for startups can take months before you start seeing real results.

So, as much as keeping your eye on Google Analytics is important, it’s always essential to remain patient throughout the process.

SEO Agencies

Arguably the most powerful tool in any startup’s toolbox is a high-quality SEO agency. So, what does an SEO agency do and why should startups use them as a tool?

SEO agencies are full-service teams that work on SEO for startups, big businesses and individuals alike. They’re experts in all things SEO and content marketing and can do it all so that you can focus on running your business.

Again, since high-quality content and offering real value to your customers is really the best way to optimise your website for search engines, SEO agencies can help you with:

So, if all of this SEO stuff feels just a tad too overwhelming, not to worry! An SEO agency can help.

Book a free consultation with Maple Cloud SEO Agency today. We have experience doing SEO for startups and we’re excited to help you on your journey to better SEO once and for all.

SEO for lawyers doesn’t have to be as complicated as you might think. But where should you start if you’re a law firm looking to rank higher on Google and other search engines? That’s the tricky part.

Keep reading for everything you need to know about SEO for lawyers and how our experts at Maple Cloud SEO Agency can help.

What is SEO?

SEO stands for search engine optimisation and it refers to the process of improving your position on search engine results pages, also known as SERPs.

In other words, SEO is a digital marketing strategy that helps your website rank higher in organic search results on search engines like Google and Bing without paying for ads.

How SEO Works

When you type something into a search engine, its algorithm “crawls” through everything on the internet to deliver the most relevant results to the user.

Using an index based on hundreds of ranking factors, these bots use the links between websites to decide how to rank search results for particular keywords.

There are countless SEO strategies out there and since search engine algorithms are changing all the time, so are SEO tactics.

Some SEO strategies include content marketing, improving the usability of your website, correcting any technical issues and amplifying backlinks within your site.

Long story short, search engines want to serve their users with high-quality, relevant content. So, SEO works by optimising your website for search engine ranking systems to ensure your web content shows up for relevant searches.

Why is SEO important for lawyers?

SEO is important for any business that can find leads through search engines by using organic traffic. In other words, you don’t have to pay for ads to show up in search engines results if you create a solid SEO strategy.

Showing up in these search results is important because most online searches start in a search engine.

Google alone is the starting point for almost 70% of all online searches, getting about 3.5 billion searches every day. Law firms are missing a huge opportunity when they don’t optimise their websites for these search engines.

Plus, when you implement SEO, especially through a content marketing approach, you’re simultaneously building brand authority by providing high-quality, educational resources to potential clients.

Earn More Clients

There are hundreds of people out there looking for a quality law firm. These days, many people search for products and services, especially something as important as a lawyer, on search engines. SEO is important because it can earn your law firm more clients.

Local SEO for lawyers can be particularly powerful. Local SEO simply means targeting your SEO strategy to specific geographic locations. After all, if you’re a law firm in Sydney, you won’t want to show up on SERPs for law firms in Melbourne, right?

If you’re struggling to find new clients, it’s time to up your SEO game. Give it a try yourself and check out the first page of search results for law firms in your area. Who comes up?

Those law firms websites are going to get more clicks. Most people aren’t going to read through pages and pages of search results before they set up a consultation. In short, you’ll almost certainly earn more clients with proper SEO for lawyers.

Build Authority

A byproduct of strong SEO for lawyers is the chance to build authority in your industry. Your website says a lot about who you are as a business and it’s key that you’re presenting a professional, high-quality image to the world through your website.

Search engine algorithms are simply trying to find the best solutions available for their users. After all, Google’s goal is to give its users the most relevant and best search results possible.

So, if you’re optimising your website for search engines, you’re also, in turn, going to be creating the best website possible – from the design to the content to the functionality.

When you have a high-quality website with informational content that’s well-written and search engine optimised, potential clients tend to trust you more and are more likely to enquire about your services.

Plus, when you rank higher on search results pages (without paying for ads) you’re instantly building authority in the legal field. All in all, SEO for lawyers is a win-win.

How to Do SEO for Lawyers

So, now that you know why you’d want to optimise your website for search engines as a law firm, let’s get into the how.

Here are a few key aspects of SEO for lawyers that you’ll need to know before you get started.

Keyword Research

One of the pillars of strong SEO is nailing down your keyword research. Keywords are words or phrases that you can incorporate into your website content that reflect what people are searching for on search engines.

For example, when doing SEO for lawyers, you might do research on keywords like “law firms in Brisbane” or “traffic offences”.

Keyword research is important because it helps you integrate keywords into your content that people are actually searching for. Plus, there are countless tools out there to help you do keyword research including:

Not only will keyword research include search volume (how many people are searching that keyword) and competition (how many websites are currently competing for that keyword), but some tools even give you content ideas, competitor analysis and more.

When figuring out which keywords to use, you want to look for keywords with high search volume and low competition. However, it’s always best to aim to rank your website for any relevant keyword you can think of.

Pro Tip: Make sure you’re only incorporating relevant keywords into your website content. Just because a keyword is trending doesn’t mean you should try to rank for that keyword. The keywords you should target are those where you can actually answer the search query.

SEO Website Content

High-quality SEO website content incorporates keywords and solves user search queries. SEO website content includes:

By using specific techniques like writing in small paragraphs, using lists and bullet points, incorporating keywords and integrating inbound and outbound hyperlinks, your SEO website content is the main pillar of optimisation.

There are also strategies for how to post SEO website content and how to add links within your content to offer the best results.

Again, SEO website content is key to any solid SEO strategy but especially when doing SEO for lawyers, it’s a fantastic way to build authority in the digital space for your law firm and educate future clients on their legal rights and responsibilities.

People tend to trust businesses when their website is well-rounded and complete with high-quality content which is probably why it’s one of the pillars for getting ranked on search engine results pages.

Link Building

The internet is essentially one big web of links. Search engine algorithms rank web pages based on both the websites they link to as well as how many other websites link to them.

In other words, if your law firm creates a few incredible blog posts about how to peacefully manage the legalities of divorce and countless psychology websites link to it, search engines are going to assume that it’s a high-quality blog post and rank it higher in its search results.

Link building is the process of building high-quality inbound links to pages on your website to improve your rankings on search engine results pages.

However, it’s important to keep in mind that there are a lot of scammy tactics to build inbound links. But, there are also ways to do white hat link-building SEO for lawyers to ensure trustworthiness remains intact.

A great way to build quality likes is by writing guest blog posts and linking to your website. You can also create relationships with other brands that might naturally link to your products and services.

Of course, nothing beats high-quality SEO website content that others naturally link to.

On-Site Optimisation

The way your site works also has a huge influence on search engine rankings. In other words, if your website is slow to load, contains errors or is simply difficult to use, it can negatively affect how you’ll rank on search engines like Google.

In terms of SEO for lawyers, it’s easy for law firm websites to be slightly underwhelming. After all, most law firms don’t have expertise in the digital space. You’re busy with complex legal cases and reading the fine print.

Still, you could be losing potential clients due to your on-site experience. In that case, on-site optimisation includes:

In short, anything that makes your website easier to navigate and keeps users on your website longer will increase your chances of ranking higher on SERPs. On-site optimisation, therefore, is another important aspect of SEO for lawyers.

Google Analytics

Another tool that’s useful when doing SEO for lawyers is Google Analytics. You’ll get to know this platform inside and out when optimising your website for Google and other search engines.

Since Google is the largest and most widely used search engine, you’ll get powerful data on who your users are, which pages they’re seeing the most, which pages they immediately close out of and which ones they stay on the longest.

Understanding Google Analytics (or any website data and analytics tool for that matter) is easy to overlook. We often put loads of work into our SEO strategies without truly analysing what’s working and what’s not.

And while it’s important to understand that SEO isn’t a quick fix and it takes at least a few months to start seeing traction from any SEO plan, checking out your website’s data every week or every month is key to staying on track.

Work with an SEO Agency

SEO for lawyers is tricky. Not only are lawyers famously busy with lots on their plate, but SEO’s reputation for being scammy or less than trustworthy can make it difficult to feel like SEO for lawyers is worth it at all.

That’s where an SEO agency comes in.

SEO agencies do everything for you from keyword research to content creation. You can hire a high-quality SEO agency to help your website rank higher on search engine results pages and in the meantime, you can continue to do what you do best in your law practice.

So, whether you’re overwhelmed with SEO or you simply don’t have the time or the interest to do it yourself, the best way to do SEO for lawyers is by hiring an SEO agency to get expert digital marketing help from white hat SEO strategists.

Best SEO Agency for Lawyers

Let’s face it… SEO for lawyers is best when it’s in the hands of an experienced SEO agency. Here, we’re going over what to look for in an SEO agency for law firms and what makes Maple Cloud SEO Agency in Sydney stand out from the crowd.

What to Look For

When deciding between SEO agencies to do SEO for lawyers, some of the main things you’ll want to look for include:

Proven Track Record

When looking for the best SEO agency in your area, start by checking out who else they’ve previously worked with. You’ll want to see that they have a proven track record of doing SEO for lawyers and other local businesses.

During your initial consultation, ask about other SEO campaigns they’ve worked on and check out any testimonials they might have on their website.

You might also see how well they themselves are ranking on search engine results pages. After all, they’re likely to use SEO strategies on their own websites. So, you can get an understanding of their track record by noting their own website results.


Next, you’ll definitely want to choose an SEO agency that’s trustworthy. Obviously, this goes without saying, but how exactly do you gauge the trustworthiness of an SEO agency?
Of course, you can do your due diligence and seek out testimonials and client reviews. But you can also get a feel for an agency’s trustworthiness by seeing what they promise.
If you see that an SEO agency is making huge guarantees that seem a little far-fetched, that might give you an inkling that they’re potentially using some scammy strategies. In other words, it’s not wise to trust the SEO gurus that promise to get you ranked #1 on Google.
After all, search engine algorithms are always changing and it’s impossible to predict how well a page will do in search results. So, if an SEO agent is honest about what’s realistic and avoids making empty promises, it’s a good sign that they’re more trustworthy than others.

Understanding of the Legal Niche

SEO for lawyers can be complicated. The law is a complex topic with a lot of implications. You can’t just say whatever you want when it comes to promoting a law firm or optimising your law firm’s website.
So, if you’re a law firm looking for an SEO agency to help you with your search engine optimisation, it’s important to go with an agency that has an understanding of the legal niche.
Most SEO agencies will have a wide range of clients but others focus on specific types of businesses. So, check out the other companies they’ve worked with and ask how much of an understanding they have of your practice.

Data-Driven Results

Last but not least, it’s important to follow the numbers. Good SEO agencies will always have the data to back up their results. If they don’t have measurable analytics to show you, they’re probably not the best at what they do.
During your initial consultation, ask about the numbers and see what their ROI on SEO for lawyers truly looks like. How many clicks do their other clients receive? How many search results do they show up in?
Again, beware of empty promises and guarantees. Still, it’s important to see whether your SEO agency offers data-driven results for other clients to get an understanding of what exactly they can do for you.

The Maple Cloud Difference

Maple Cloud is a premium SEO agency in Sydney and we stand out in more ways than one, especially when it comes to SEO for lawyers. The Maple Cloud Difference includes:

Experience with Lawyers and Law Firms

Maple Cloud is the best choice for your law firm because we already have experience doing SEO for lawyers in Sydney with clients like Aperion Law and BSM Lawyers.
We understand that the legal niche is nothing to mess around with and we can ensure that all of our SEO strategies are to the book and safe from a legal perspective.

SEO Professionals

While you might assume that all SEO agencies have a staff full of SEO pros, in reality, many of them aren’t seasoned experts. Although Maple Cloud officially started in 2020, everyone on our team has years of SEO knowledge under their belts.

White Hat Tactics

Last but not least, we use white hat SEO for lawyers to make sure you can trust that what we’re doing is legit.
We won’t buy links or pack your content with keywords until it’s unrecognisable. Sure, doing things the right way may take a little longer, but it’s worth it to earn you organic traffic without doing anything scammy.

Final Thoughts

All in all, SEO for lawyers can be tricky but it’s certainly not impossible. Once you understand the importance of good SEO, it makes sense to throw every strategy possible towards ranking higher on search engine results pages.
Need help with SEO for lawyers? Get in touch with our SEO pros at Maple Cloud. Book your free consultation today!

As you might expect, SEO for dentists can get quite complicated. Yet, it still should be one of the most important components of your dental practice’s digital marketing strategy.

If you want to show up on more search engine results pages organically (meaning without paid ads), then keep reading as we go over everything you need to know about SEO for dentists.

What is SEO?

Before we get into how to do SEO for dentists, first let’s go over what SEO is in the first place.

SEO stands for search engine optimisation and it refers to strategies that can help your website rank higher on search engine results pages, also known as SERPs.

SEO strategies focus on organic search results, meaning you don’t need to pay for ads to rank near the top of SERPs. By incorporating specific tips and tricks that help search engine algorithms properly rank your website content, you can earn more leads from relevant search results.

Why is SEO important for dentists?

So, why is SEO for dentists important? Well, just think about how many people search for a dentist in their local area using search engines like Google. Google has 70% of the market share for search engines and their platform gets 3.5 billion searches every single day.

If your dental practice hasn’t optimised its website to rank higher on these search engine results pages, you’re missing a massive opportunity for increasing your reach and visibility.

Local SEO for dentists is especially important since, for brick and mortar businesses like a dental clinic, it matters from where people are searching. In other words, you’ll want to target your SEO based on specific geographic areas.

For example, it won’t do you much good to rank for dentists in Perth if you’re a dentist in Sydney.

By optimising your website with proven SEO strategies, dentists can not only find new patients who are actively searching for them but can also build brand authority in the dental niche at the same time.

Even if you only try a few simple SEO strategies, you’ll see major benefits as you rank higher for relevant keywords on search engine results pages. In short, SEO is a must for every dentist’s website.

Now, let’s explore the importance of SEO for dentists in a bit more detail to show you how it can help you find new patients and build brand authority.

Find New Patients

One study from Pew Research found that 77% of the population uses search engines to find a new healthcare provider. What happens if you’re not showing up on the first three pages for these searches?

More than likely, you’re not going to get any leads from those search engines and you’ll be missing out on a huge opportunity to find new patients who are ready to book their next appointment.

SEO for dentists, therefore, is key to helping Google “crawl” your website and rank you higher than your competition.

At the end of the day, dental practices need new patients in order to grow. And with search engines being one of the best places to find these new patients, SEO for dentists is absolutely essential to the success of your business overall.

If anything, SEO should be at the top of the list of digital marketing priorities for dentists. So, keep reading to learn more about how you can implement SEO for dentists straight away.

Build Brand Authority

Another added bonus of doing SEO for dentists is the fact that you’re building brand authority. Brand authority simply means that consumers trust your brand and therefore trust the advice you offer and the information that you share.

Since SEO for dentists means producing content that people can find through search engines, a lot of what makes content good for SEO is high-quality, educational content that readers are excited to share.

Plus, the best websites for SEO are those that are easy to navigate as well. Websites that are slow, don’t make sense or just seem like a low-quality option often send people running for the hills.

Your website is often your first line of contact with potential patients, so you definitely want to make a good impression. Otherwise, you risk losing their confidence forever. Just think about it… how many times have you clicked away from a sketchy-looking website?

So, SEO for dentists ensures that people trust your brand and are therefore more likely to book an appointment at your practice.

Best SEO Agency for Dentists

If all of the how-tos of doing SEO for dentists is starting to make your head spin, you’re not alone. That’s why we always suggest that dental practices look into hiring an SEO agency to do all the nitty-gritty of SEO.

After all, you have better things to do with your time.

But, how do you find the best SEO agency for your dental practice? Here are some of our top tips.

What to Look For in an SEO Agency

Some of the must-haves you should look for before you hire an SEO agency include:

Experience with SEO for Dentists

When you’re looking for an SEO agency to do SEO for dentists, it makes sense that you’d want to work with people who understand the dental niche. Or, at the very least, it’s essential that the agency has experience within the healthcare profession.

A huge part of SEO is the ability to speak to a target audience and this means that SEO for dentists needs to have an understanding of how a dental practice operates, what they’re aiming for and what topics make sense as part of a content strategy.

Data-Driven Results

Another item on the list you’ll want to look for when choosing an SEO agency to do SEO for dentists is data-driven results.

Sure, well-written content and design-centric websites go a long way, but if they’re not driven by the numbers and what people are actually searching for, it can end up amounting to nothing.

Most SEO agencies offer their clients monthly reports and analytics to ensure you’re getting the ROI that you expect.

However, some data is better than others and it’s important that your SEO agency knows how to not only read the data but analyse it and turn it into effective strategies as well.

Make sure the SEO agency you choose has strong reporting protocols and that their results are always driven by the data.

Proven Track Record

Sometimes, a testimonial can speak a thousand words. Just like how you’d check the reviews before you purchase any other product, make sure you read the reviews of past clients when you shop for an SEO agency.

Your SEO agency should have a proven track record of doing SEO for dentists or at least doing SEO for healthcare professionals.

And if you really gel with an SEO agency that doesn’t have this specific experience, make sure they at least have a proven track record with their other clients in some shape or form.


SEO can sometimes get a bad reputation for being a bit scammy. But, we assure you that not all SEO agencies operate in a slimy way.

The truth is, there are untrustworthy people in every business. So, again, just like with any other purchase you’d make, make sure the SEO agency you work with is trustworthy.

You might do this by reading testimonials, completing a face-to-face consultation or speaking to their past clients. Plus, you’ll want to ask about the specific strategies they use to do SEO for dentists to ensure that nothing shady is going on. White hat tactics only!

The Maple Cloud Difference

We’re Maple Cloud and we’re a premier SEO agency based in Sydney. We stand out from the crowd, especially in regards to SEO for dentists because:

Experience with SEO for Dentists

First of all, at Maple Cloud, we have experience doing SEO for dentists and other healthcare niches. Plus, if we’re ever unsure about a term or a topic, our high-quality content writers are also expert researchers who will ensure that your SEO content is correct and effective.

Our high profile clients range from industries including real estate and legal services which all require a high level of quality and research. So, if you trust us with your SEO for dentists, we can ensure that the SEO content you require for your dental practice will be second to none.

White Hat Tactics

There are white hat SEO strategies and black hat SEO strategies. White hat means that everything we do is safe and to the books. No scammy, spammy content links or low-quality, keyword-stuffed content here.

By going above and beyond while always playing by the rules, your website won’t be penalised by search engines since everything will be done using white hat SEO for dentists.

SEO Professionals

Last but certainly not least, our small but mighty team at Maple Cloud includes SEO pros from top to bottom. Our SEO experts have specialities in:

We’re a tight-knit team of real people who are always here to help. So, forget the impersonal SEO software. Book a consultation with Maple Cloud SEO Agency Sydney today to see what we can do for you.

Final Thoughts

SEO for dentists isn’t a one-time thing. If you want long-term results from SEO, it requires constant effort and commitment.

While we always encourage dental practices to learn about SEO for themselves, there’s truly no better way to do SEO for dentists than by working with an SEO agency like Maple Cloud.

Looking to get started straight away? Book a free Maple Cloud consultation today!