8 SEO Tips for Dental Practices
Your primary goal as a dentist is to improve your patients’ smiles. Getting patients through the door and growing a practice, on the other hand, has become a challenge for many dentists. Many dental practices have turned to SEO for dentists to increase their patient numbers and revenue.
SEO, or search engine optimization, makes dentists more visible to potential patients. In fact, SEO has the highest return on investment of any marketing investment. It is easier for prospective patients to use their smartphones or desktop computers to find your listing when your dental website is optimized for search engine visibility.
Dental SEO is more than just a simple way for new patients to find you online. Prospective patients can connect with your practice and learn more about the services they’re interested in if you have an optimized website. Optimization demonstrates to search engines that you understand the needs of a searcher, allowing the searcher (potential patient) to believe you are a credible solution to their problem.
If you’re unsure where to start, you can consult us today! We offer SEO services for dentists in Sydney.
SEO for Dentists: Why Is It Important?
If you’re a dentist, SEO marketing might not be at the top of your priority list. However, almost no one will be able to find your site if it is not optimized for search engines.
According to studies, the top five search results account for 68 per cent of all clicks. If your practice’s website achieves this level of ranking, it will receive more website traffic, more qualified leads, increased credibility and authority, and, ultimately, more patients.
It’s also worth noting that your competitors are almost certainly already investing in dental search engine optimization.
This means they are already benefiting from the exposure provided by SEO and attracting local patients to their practices before these consumers are even aware of your existence. SEO may be your only chance to reach patients who use the Internet to find dentists in their area.
SEO for Dentists: Tips to Get More Clients
1. Add relevant keywords.
Yes, prospective patients look for dentists, but they also look for specific services, such as teeth whitening and bridges, as well as annual exams for children. Long-tail searches, which contain several words, have lower search volumes, but the traffic that results from these queries is frequently highly targeted and ready to convert into real customers.
Rather than focusing solely on dentists or dental services, you could ensure that your website includes keywords such as “dentist in [your city]” or “children’s dentist in [your area], or even broken tooth repair in [city], [state]. These are so-called long-tail keywords.
Additionally, when optimizing your website, include keywords and phrases that describe all of the services you offer. Don’t just use words like dentist or dental services in your website’s copy and URLs, for example. Use words like root canal and porcelain crown, as well as the names of procedures or products you provide.
2. Optimise page titles and meta descriptions.
Page titles and meta descriptions are contained within the code of each web page and should be unique to each page on your website. This text is also displayed on search engine results pages to provide searchers with a general idea of what your website is about. Add relevant keywords and include your practice’s city and state in the copy to optimize your page title and meta descriptions.
3. Optimise website content.
Content optimization means striking a balance between including enough keywords in your copy for search engines while also sounding natural to readers. Assign specific keywords to each page of your website and include them in the page’s headers, paragraphs, bulleted lists, and call to action.
4. Generate high-quality backlinks.
Claim your business on online directories, add your website to social media profiles, and ask professional associations and societies to include your website in their membership directory. Finally, the more credible and authoritative backlinks you have to your website, the higher your rankings will be.
5. Make sure that technical SEO is in place.
Enhance your website’s structure, ease of navigation, breadcrumbs, URL structure, meta tags, header tags, word counts, keywords, and alt tags Depending on who your website provider is and your level of comfort with website design, some of these items may be difficult to implement at times.
6. List your most important categories first on Google My Business.
Google categories heavily influence which keywords your practice will appear for in Google’s three-pack. Make sure to include the correct categories on your page, starting with the most important.
7. Increase your number of Google reviews.
Implement a strategy to gradually increase the number of online reviews from your patients. Encourage patients to leave reviews for your practice online on a regular basis, via email, after you’ve helped them and on social media. Make a point of responding to all reviews in a professional and genuine manner.
8. Take advantage of your Google Business Profile.
As a local business, your Google Business Profile is critical to increasing organic traffic. Many strategists believe that your Google Business Profile is more important than your website’s home page.
In addition to keeping your GBP up to date, you should solicit feedback from satisfied customers. Prospective dental patients place a high value on how other people’s experiences with a business.
(RELATED: 2022 SEO Guide for Dental Clinics)