Marketing is difficult, and digital marketing is even more difficult. And because SEO is a black box, it can be the most difficult form of marketing for your company. However, there is little that can compete with strong, organic search engine visibility to promote your small business when done properly. Organic listings foster trust among local customers, and all of the best business relationships are built on trust.
It goes without saying that search engines and SEO will play a significant role in the future of your company. Understanding your current situation and the marketplace, then, is critical to making the right decisions. Fortunately, for smaller businesses, we can often remove much of the complication, and the conversation is reduced to content, links, and website design.
SEO for small businesses is a challenging task for business owners and marketers. You’re up against not only other small businesses, but also publishers, big brands, and a plethora of other informational sources that appear in search results.
Test or experiment, measure results, implement and repeat. Remember that you are competing for the attention of prospective customers online with other businesses. Look for words that correspond to your market differentiators, such as your unique offerings or geographic location, to rise above the pack in web searches for your industry.
Our strategy is designed to assist small businesses in prioritising and focusing on the SEO tasks that will truly move the needle for you.
Consider the words your clients are likely to use when searching for your products or services on the internet. For example, if you sell appliances, are your customers more likely to use a formal word like a refrigerator or a slang word like fridge?
Make a list of 20 to 50 keywords, then use Google AdWords to find them. If you haven’t already done so, you can validate that the keywords you’ve chosen are frequently used in online searches.
Use your keywords on each of your website pages to help them rank higher when prospective customers use those keywords to search.
On-page optimisation entails more than just strategically placing a target keyword on the page.
It is critical to create well-structured, high-quality content written in natural language and incorporate your targeted keywords. Use every reasonable opportunity to incorporate your targeted keywords into your website. Otherwise, you’re overlooking crucial ranking signals.
On the surface, your small business website may appear to be fine, with great graphics, colors, and fonts.
However, if there are technical issues “under the hood,” your rankings and traffic will most likely suffer. Spend time laying the groundwork before launching a content or link campaign.
A solid website structure is required so that search engines can properly crawl and index your web pages.
Any small business should prioritize its GBP strategy. It’s free, simple to maintain, and has the potential to have a significant impact.
Ideally, your Google Business Profile will provide all of the information a potential customer requires to call you, get driving directions, order online, or convert directly from the listing.
Claiming and verifying your Google business listing is the first step toward optimizing it. Fill out as many fields as possible and include photos and videos to improve your listing.
Your category selection is critical. Make sure to select the appropriate categories for your company. The primary category dictates which attribute and other features you have access to.
Backlinks are an important part of increasing the authority of your website. Build authority and establish a healthy backlinks profile using tested SEO off-page techniques.
Invest in both organic and off-page campaigns. Backlinks can be obtained through manual link building and publishing valuable content to gain organic backlinks.
Customers are programmed to read reviews before making a purchase. According to Whitespark’s Local Search Ranking Factors report, local reviews were one of the top local search ranking factors in 2021.
Furthermore, you can improve your conversions by making an effort to obtain reviews and feedback from your customers. Platforms can assist you in organizing and managing a review campaign. Or you can simply ask customers to leave reviews on the major online review sites.
The main distinction between SEO and local SEO is where you want to appear in search results. SEO is concerned with ranking in search results that are not based on a specific location (i.e. national or international search results). Local SEO, on the other hand, is concerned with optimizing pages and sites for region-specific results, such as ‘near me’ searches. These types of searches allow users to locate products and services in their area.
Naturally, optimizing your small business website for local searches entails many of the same steps as traditional SEO. Our guide will walk you through the SEO basics in a way that makes sense for a smaller website, as well as the additional information you need to know about local SEO.
SEO for small businesses is important because it can help you build authority online, save money on paid ads and find new customers who are motivated and ready to buy or book.
Especially for small businesses that might not have the status, budget or customer base, optimising your web content for search engines is a no brainer.
Since most people start their search for new products and services on search engines, those SERPs are where you want to be.
We offer three different packages for our SEO Sydney services. Depending on what you need, choose a package that works for you.
We’re a small local Sydney business as well. Talk to us and we’ll customise a package for you.
You should see a growth in regular conversions, leads or enquiries coming from your website.
As soon as you reach the first page of search results for keywords related to your business, you’ll see your website traffic slowly improve and more customers reaching out to you.
Our job is to deliver the results and to provide you with monthly reports of our progress and your website’s performance.
We believe that, in the long run, it’s cost-efficient to hire SEO professionals who know what they’re doing. If you want to see results, it’s best to consult experts with years of experience ranking websites on search engines.
Maple Cloud can build you a website and make it rank #1 on search engines.