Let's Get Your SEO Started

SEO for Lawyers - Ultimate SEO Guide for Lawyers and Law Firms

The basic premise of search engine optimisation (SEO) is straightforward: maximise your law firm’s online visibility by utilising tried-and-true techniques to rank higher in search results. These techniques range from creating content that positions you as an expert to technical tasks such as ensuring the structure and code of your website is properly optimised.

While SEO can be a significant investment, it is an essential part of the marketing mix for those in a competitive market like the legal industry. However, there are some drawbacks. For example, some law firms that hire outside firms may become dissatisfied with the lack of transparency or failure to improve search engine rankings. Those attempting to manage SEO in-house may encounter a shortage of qualified candidates skilled in Local SEO, copywriting, and link building. 

These are all one-of-a-kind qualifications that are rarely found in a single person. Whether you fall into either of those categories or are new to SEO, this search engine optimisation guide for attorneys can assist you in realising the ROI you should be getting from your investment.

young lawyer needs seo for his website to rank on search results

Why do lawyers or law firms need SEO?

With the majority of consumers searching exclusively online for an attorney, your website must rank higher than competitors who have a comprehensive SEO strategy in place. Maple Cloud can help your law firm be found online by your best prospective clients through our SEO for Lawyers services. Our SEO services include local SEO, on-site SEO, web design, technical SEO, and link building. Book a consultation with us to discuss your requirements.

Get Leads from Google Searches

Google is used by 96 per cent of people seeking legal advice.

Gain Website Traffic & Visibility

74 per cent of consumers go to a law firm's website to seek legal advice or action.

Acquire Organic Searches

Non-branded searches account for 62% of all legal searches (i.e. generic: Sydney divorce attorney).

Reach Clients Faster Than Your Competitors

72 per cent of people seeking legal advice only consult with one attorney.

SEO Strategy for Lawyers in Sydney

seo tips for lawyers looking for clients

If you’re a law firm looking to expand your client base, organic search traffic is an important marketing channel that is frequently overlooked. However, research suggests that more attention should be paid to improving law firm SEO. According to the 2019 Legal Trends Report, 17% of legal consumers use online search to look for a lawyer. 

SEO for Lawyers continues to be one of the most effective ways for law firms to attract high-quality clients.

SEO can be difficult to grasp, especially if your law firm has never invested in this type of marketing before, but it is an essential component of a basic marketing strategy for law firms.

SEO for Lawyers: Where to Start?

Through search engine optimisation, you can reach a much larger audience and demonstrate that you have the solutions to their problems. Here are the main SEO components you need to factor in when creating your SEO for Lawyers strategy.

Keyword Research

Consider going to trial without knowing the facts of the case. The result would be disastrous. The same is true when you add new pages and articles to your website. After technical SEO, keyword research is the foundation of good SEO.

If you create content without first conducting keyword research, you’ll end up wasting time and money trying to get people to your site for search terms that no one searches for.

On-Page (On-Site) Optimisation

The way you organise your law firm’s website architecture can have an impact on your Google rankings and how you analyse performance data in tools like Google Analytics.

It is not as simple as simply creating pages to properly optimise them for search engines. A number of factors contribute to Google’s understanding of what your content is about and how well it will satisfy searchers seeking answers.

Local SEO

Local SEO for lawyers includes more than just your Google My Business listing. Pages on your site can also rank below map listings for keywords in organic search results. There are several keywords that trigger local search results without a map pack that you should target as well so you don’t miss out.

Your Google My Business listing (now known as Google Business Profile) is an important part of your law firm’s online marketing strategy. You won’t be able to rank in the map pack if people are looking for an attorney in your area without it.

Link Building (Offpage SEO)

You’ve probably heard how important it is to build backlinks to your website. And it’s correct. However, building links to your law firm’s website can be difficult and dangerous if done incorrectly.

Content Marketing

Content marketing is one of the most cost-effective ways to drive qualified traffic from your target audience to your website.

A blog is an essential component of any law firm’s SEO strategy. Google has a “freshness” ranking signal that rewards sites with frequently updated content with higher rankings. Blog posts also enable you to target search terms that are more research-focused. These search terms typically have a high volume of traffic, and while your service pages will not qualify to rank for these search terms, they are ideal for a blog post.

Understanding the key differences between practice area pages and blog post articles, as well as how to properly group them throughout your site’s hierarchy, can mean the difference between ranking and not ranking.

Who needs SEO services?

To win in the search engine results pages, you don’t always need the most money or team members. Small, strategic changes can give you a competitive advantage. Anyone who wants to reach their target audience online needs to have a website that’s fully optimised to rank high on search engine results. Learn more about our customised SEO packages for every type of industry or business.

SEO for Professionals

We help freelancers, consultants, brokers, and professionals in different fields find leads or customers.

SEO for Businesses

We handle small local businesses to enterprise-level companies throughout Australia and Asia-Pacific.

SEO for Startups

With years of experience handling startups, we can help your startup dominate search results and rank #1-3 for industry keywords.

SEO for Law Firms & Lawyers

Let's build your website and help you rank on search engines. Find leads and potential clients through your website or search ads.

SEO for Doctors & Medical Practitioners

Let's make it easy for people to find you. Rank #1-3 for important search terms through proven SEO techniques.

SEO for Dentists and Dental Clinics

Reach customers in your area by improving your website's visibility on Google. Make it easy for patients to find you on local searches or Maps.

Frequently Asked Questions

Accordion Content

SEO for lawyers is important for any law firm that wants to earn new clients organically on search engines.

Since many people start their search for a new lawyer or legal services on search engines like Google, it’s essential to optimise your website so that you rank higher on relevant search engine results pages.

You should see a growth in regular leads or enquiries coming from your website.

As soon as you reach the first page of search results for keywords related to your profession, you’ll see your website traffic slowly improve and more customers reaching out to you.

Our job is to deliver the results and to provide you with monthly reports of our progress and your website’s performance.

We offer three different packages for our SEO Sydney services. Depending on what you need, choose a package that works for you.

We’re a small local Sydney business. Talk to us and we’ll customise a package for you.

We believe that, in the long run, it’s cost-efficient to hire SEO professionals who know what they’re doing. If you want to see results, it’s best to consult experts with years of experience ranking websites on search engines.

Maple Cloud can build you a website and make it rank #1 on search engines.