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SEO for Dentists -
Grow Your Medical Practice Using a Solid Local SEO Strategy

When someone recommends dental services, word-of-mouth referrals have a significant influence, but this has also found a home primarily on the Internet through reviews, social media post sharing, and dental SEO (search engine optimization).

Before meeting a dentist for the first time, the majority of patients seeking dental care use search tools provided by sites such as Google to help them research and ultimately choose a dentist. Because of this, local SEO for dentists is even more important to their success as a provider.

Continue reading to learn some helpful hints for attracting the local patients you need to build a sustainable business.

seo service for dentists

Why SEO for Dentists is Important

It’s no secret that being at the top of Google’s search results is the most valuable position. This is due to the fact that Google’s search pages receive the majority of search traffic, and this is where patients looking for a dentist are likely to land.

Taking the time to plan and implement an effective dental SEO strategy can have a significant impact on your practice. The following are the top three advantages of SEO for dentists:

Website Traffic & Visibility

Improved Google search rankings and visibility can then drive more traffic to your website and attract new patients to your practice.

Reputation & Credibility

When your website ranks high in search engine results, it can help to increase your credibility. Most people trust websites that appear on the first page of search results.

Competitive Advantage

You gain a competitive advantage when your website is fully optimized, user-friendly, and responsive. Search engines will be more likely to 'recommend' your website to people looking for dental services in your area.

Best SEO Practices for Dentists

Efficient SEO strategies should allow for growth to evolve with the ever-changing healthcare industry. Good SEO for doctors considers patient expectations while accounting for Google’s algorithm updates. Here are some SEO techniques to help grow your medical practice.

Focus on Local SEO.

The majority of prospective patients use Google Maps to locate a dentist in their area. Optimize the Google My Business (GMB), now known as Google Business Profile account for your practice. This is the business listing that appears on Google Maps. The goal is to optimize your practice’s Google My Business account so that it appears in the Google 3-Pack—the top three listings in Google Maps.

On-Page SEO & Content Marketing

The more fresh and unique content you can produce, whether it’s videos on your website, blog posts, service pages, or patient testimonials, the better. Google rewards new content with higher rankings. It’s worth your time to create original content that both your patients and Google will appreciate. Make certain that all of your main service pages contain unique content.

A blog is a good way to create custom content because it gives you a reason to create content on a regular basis. The most difficult aspect of blogging is the time commitment. Writing good copy is difficult, and it takes time to organize your thoughts.

Get new Google reviews.

Google reviews are included in the Google Maps ranking algorithm, but they account for less than 10% of the overall ranking. If you have more reviews than your competitors, it doesn’t always mean you’ll rank higher. But don’t be concerned about your ranking. What matters is that your dental practice is included in the Google Maps’ 3-Pack.


Potential patients contact the dentists listed on the first page with the most positive reviews. So, even if you’re not the top listing, if you have more reviews than your competitors, you’ll get more new-patient phone calls. Don’t overlook reviews on other platforms, particularly Facebook. It is well worth your time to ask all of your patients if they would be willing to leave a review on Facebook or Google.

Target Relevant Search Keywords.

By selecting more relevant keywords, you increase your chances of obtaining more qualified leads. Choosing relevant keywords is trickier than it appears. You’d need to understand how your potential patients think. Selecting the most relevant keyword that a potential patient might use to find a doctor in your area will be the first step in SEO for your medical practice.

To demonstrate to search engines that your practice website and GMB account should rank high for specific keywords, send signals to Google indicating which keywords you want to rank for.

Link Building

Connect with industry-specific sites and local businesses for outbound links. Google recognizes relevance within the dental industry when you link to a local dental association, your state dental board website, or the dental manufacturers’ websites. 

Inbound links are links to your website from other websites. If you receive inbound links that have nothing to do with dentistry, Google will often consider this spam and penalize you with lower rankings. Make certain that the links coming into your site are dental or local in nature.

Who needs SEO services?

To win in the search engine results pages, you don’t always need the most money or team members. Small, strategic changes can give you a competitive advantage. Anyone who wants to reach their target audience online needs to have a website that’s fully optimised to rank high on search engine results. Learn more about our customised SEO packages for every type of industry or business.

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Frequently Asked Questions

Accordion Content

SEO for doctors is important because a majority of people use search engines when they’re looking for a new doctor, you can generate organic traffic from search engines without paying for ads and you can build authority online for your medical practice.

Not to mention, when you implement SEO for doctors, as a byproduct, your website will be of higher quality and, in turn, more trustworthy in the eyes of users.

You should see a growth in regular conversions, leads or enquiries coming from your website.

As soon as you reach the first page of search results for keywords related to your profession, you’ll see your website traffic slowly improve and more customers reaching out to you.

Our job is to deliver the results and to provide you with monthly reports of our progress and your website’s performance.

We offer three different packages for our SEO Sydney services. Depending on what you need, choose a package that works for you. Let us know your requirements, and we’ll send you a FREE quote.

As soon as you reach the first page of search results for keywords related to your business, you’ll see your website traffic slowly improve and more customers reaching out to you.

You should see a growth in regular conversions, leads or enquiries coming from your website in the first three months.

Our job is to deliver the results and to provide you with monthly reports of our progress and your website’s performance.