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SEO for Startups - Everything You Need to Know

One of the most important aspects of any business is SEO. It will influence how people find you and how much you can charge for your products. However, different industries necessitate distinct approaches to SEO. SEO for startups, for example, will be very different from SEO for a large corporation with an established brand.

With the majority of consumers searching exclusively online for products and services, your website must rank higher than competitors who have a comprehensive SEO strategy in place. Maple Cloud can help your startup be found online by your best prospective clients through our SEO for startups services. Our SEO services include local SEO, on-site SEO, web design, technical SEO, and link building. Book a consultation with us to discuss your requirements.

seo services for startups in sydney nsw

Why do startups and small companies need SEO?

Gain Website Traffic & Visibility

Establish Long-Term Online Presence

Get Leads from Google Searches

Dominate Organic Searches

Reach Customers Faster Than Your Competitors

Increase Brand Awareness

building organic traffic for startups

Starting a new business is difficult, and one of the reasons why most startups fail is the difficulty in establishing and maintaining a brand. A website, for example, is required to set up your visual presentation of your brand online. Setting up a website entails a number of issues, one of which is SEO. You must ensure that your website appears high enough in Google search results. This is due to the fact that Google is a significant source of traffic and revenue for businesses.

Search engines serve as bridges, connecting you to customers who are looking for the services you provide. Because it allows you to be more visible to your target customers, SEO is a powerful marketing tool. After all, the first five organic search engine results receive 67.61 per cent of all traffic.

For any enquiries, leave us a message and we’ll schedule a FREE consultation over phone or video conference.

SEO Strategy for Startups in Sydney

As a startup, having the ideal SEO strategy is not only desirable but also required. The ability of your website to engage, educate, and deliver solutions to prospective customers and leads is critical to SEO success.

If you have a thriving startup and want to achieve SEO success, here are some things to think about:

Create a user-friendly website.

If your website is user-friendly, you will undoubtedly grow in the online market. A user-friendly website boosts SEO and customer retention. Visitors will never visit a website that is difficult to use. In fact, it makes no difference how unique and powerful the content on your website is.
If the design of your site is not user-friendly, your visitors will be hesitant to visit it. Improve your website’s loading speed to make it more user-friendly.

Define your SEO goals.

Improving your website’s SEO has a better chance of success if you have specific SEO objectives.

Is it search traffic for specific keywords that you want to increase, average time spent on your website, bounce rate, brand awareness, conversion, sales, or something completely different?

This is determined by the nature of your company and how you generate revenue. For example, if your company makes money by monetising online ads or affiliate commissions, you should prioritise organic traffic generation and content marketing.

Do keyword research.

Keyword research allows you to identify those words and phrases that will improve your search engine ranking and increase the visibility of your website.

Using Google as a starting point for keyword research is a simple way to get started. Enter a keyword related to your website, then look for related search terms in the dropdown, at the bottom of the page, and in the People Also Ask section.

Shorter keywords have significantly higher search volume than long-tail keywords. This means that if you target this type of keyword, ranking high in search results will be more difficult. It will also appeal to a broader audience.

Long-tail keywords receive fewer searches. You will, however, attract a much more relevant audience if you create content that is targeted to long-tail keywords. These website visitors are more likely to be interested in the services and content offered by your website.

Create high-quality content.

Concentrate on producing one-of-a-kind, high-quality, insightful, and well-researched articles. Not only should you write for people, but also for search engines. Concentrate on quality rather than quantity.

Content marketing is still the most effective way to gain Google’s favor. Written and video content that is both strong and relevant will continue to be rewarded.
Websites with some of the highest Google rankings in the world, such as Nerdwallet, the New York Times, and Amazon, are massive content machines that publish thousands of words of content and numerous images/videos every hour.

The more content you have, the more likely it is that you will rank for some of the billions of Google searches that occur every day.

Build your authority using link building.

Concentrate on obtaining backlinks. There’s no point in focusing on ranking higher if you don’t have the authority. (Authority represents the credibility of the content on your website.) Backlinks are also an important part of increasing the authority of your website.

Frequently Asked Questions

Accordion Content

SEO for startups is important because it helps you drive organic traffic to your website (meaning you don’t have to pay for Google ads) and because many people start their search for new products and services on search engines.

Startups aren’t likely to have a huge marketing budget. SEO for startups helps you to optimise your website so that you have better chances of being found in search engine results.

Plus, when people are looking to solve a problem, they often turn to search engines. If your startup has a product, service or information that helps future customers solve a problem, you’ll definitely want to show up in those search results for more visibility.

We offer three different packages for our SEO Sydney services. Depending on what you need, choose a package that works for you.

We’re a small local Sydney business as well. Talk to us and we’ll customise a package for you. Let us know your requirements, and we’ll send you a FREE quote.

You should see a growth in regular conversions, leads or enquiries coming from your website.

As soon as you reach the first page of search results for keywords related to your business, you’ll see your website traffic slowly improve and more customers reaching out to you.

Our job is to deliver the results and to provide you with monthly reports of our progress and your website’s performance.

We believe that, in the long run, it’s cost-efficient to hire SEO professionals who know what they’re doing. If you want to see results, it’s best to consult experts with years of experience ranking websites on search engines.

Maple Cloud can build you a website and make it rank #1 on search engines.